SoHo Aesthetics and Holistic Plastic Surgery Observes Surge in Online E-Consultations: Beauty Is Still a High and Healing Priority in Times of Crisis

Share Article

Increased demand for online beauty, health and wellness consultation platforms suggest that maintaining beauty and well being are even more important during times of social distancing.

Dr. Shirley Madhere in the news.

“Now, more than ever, it is essential for us all to see and feel beauty within and all around us."

During the global pandemic, consumers are seeking to maintain beauty regimens at home.
Traffic to online virtual consultation tools and telemedicine has increased significantly.
NYC-based plastic surgeon has seen rise in virtual online e-consultation service,

With the majority of the world ordered to shelter in place, citizens are urged to stay home and go out only for essential activities. While purchasing beauty supplies is not critical, many people are seeking to maintain their upkeep virtually or digitally. The rise in online beauty tutorials is a testament to the observation that many people remain invested in their beauty as a form of health and well-being. Moreover, the dominance of communication portals such as Zoom have emphasized the need for some participants to “put their best face forward” as they normally may have done. A article quotes Dr. Stewart Shankman, chief of psychology at Northwestern Memorial Hospital, as stating “This COVID-19 pandemic is an unprecedented time of uncertainty and uncontrollability. So, people putting makeup on will give them a sense of control given what’s going on outside is uncontrollable.”

Whether to wear makeup or to abandon applying it altogether has its arguments on both sides. However, it isn’t only makeup that beauty encompasses. Many of those who do not wear makeup are reporting upgrading their skincare routines to improve their appearance and confidence. Knowing that healthy skin is a sign of good health, consumers are also choosing to make a positive statement about their state of well-being by ensuring that their skin is flawless and radiant, despite challenging and difficult times.

Where the beauty professional, dermatologist or plastic surgeon, comes into play during these precarious and cautionary times is by continuing to serve their patients through virtual consultations and online visits. In this exceptional context of the worldwide pandemic, NYC-based plastic surgeon and founder of Holistic Plastic Surgery, D. Shirley Madhere, has re-launched the online e-consultation platform,, due to popular demand. The site allows users to upload photos and video to describe their beauty and wellness concerns on their own time schedule, no appointment necessary. After a brief questionnaire, Dr. Madhere creates a personalized “Prescription for Healthful Beauty” plan, which may include customized recommendations for skin care as well as nutritional modification and supplement use. There is a nominal fee associated with the site to receive credible and personalized information on holistic beauty, health, and wellness from a medical professional.

“Now, more than ever, it is essential for us all to see and feel beauty within and all around us. I created several years ago to better serve my patients while they were traveling. I would not have imagined that the site would continue to serve people well in times of crisis such as these. I am grateful for another opportunity to help others through this fortuitous medium, and I hope that it helps to restore confidence and faith that we shall emerge from this pandemic better and more beautiful—inside and out—together.”

Holistic Plastic Surgery is a philosophy created by Dr. Shirley Madhere to reflect that external appearance is a manifestation of inner health, and as such, healthy skin responds better to the needle and the scalpel. As an additional service, to better assist those people who desired consultations while traveling or abroad, Dr. Madhere created as a mobile
e-consultation platform. The site has now been re-launched to serve the increased need of those who seek beauty and wellness advice while away from their standard beauty routines or sources. During the Covid-19 pandemic, Dr. Madhere continues enthusiastically to serve those who invest in this aspect of their wellness not only through this virtual platform but also with her blog on as well as her podcast, Forever FAB (available on Apple podcasts, Google Play, Spotify, YouTube, and iHeart Radio).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dr. Shirley Madhere
SoHo Aesthetics and Holistic Plastic Surgery
+1 2129411571
Email >

Dr. Shirley Madhere

Email >
Visit website