Solar Pool Supply has announced a rebrand focused on lifestyle, sustainability, and elevated poolside living, centered on the new byline, Bringing Lifestyle to Your Pool. The rebrand introduces a refreshed visual identity and direction while maintaining the company's commitment to high-quality solar products, expertise, and customer education. The new brand emphasizes the lifestyle benefits of solar heating and covers, highlighting how the technology extends swim seasons, reduces energy costs, and supports environmentally responsible choices. The rebrand will roll out across all channels in the coming weeks.
SAN DIEGO, Feb. 18, 2026 /PRNewswire-PRWeb/ -- Solar Pool Supply, a leader in solar-powered pool solutions, today announced the launch of its rebrand, introducing a refreshed visual identity and refined brand direction centered on its new byline, Bringing Lifestyle to Your Pool.
The rebrand reflects Solar Pool Supply's continued commitment to helping pool owners enjoy more comfortable, beautiful, and sustainable pool experiences. While the look has evolved, the company's focus on high-quality solar products, trusted expertise, and customer education remains unchanged.
"At Solar Pool Supply, we believe your pool should be a place to relax, recharge, and enjoy more of what you love," said Founder & CEO Jason Stringham. "Our rebrand represents a natural evolution of who we are. We are bringing together performance, sustainability, and style in a way that feels effortless for today's pool owners."
With the updated brand, Solar Pool Supply emphasizes the lifestyle benefits of solar pool heating and covers, highlighting how eco-friendly technology can seamlessly enhance outdoor living. The company's products are designed to harness solar power to extend swim seasons, reduce energy costs, and support environmentally responsible choices, all without compromising aesthetics or ease of use.
The rebrand also reinforces Solar Pool Supply's mission to empower pool owners through education and exceptional customer service. By supporting both DIY-minded homeowners and industry professionals, the company continues to make sustainable pool solutions more accessible and approachable.
"Our goal has always been to make solar a smart, easy-to-use investment," added Director of Operations Andrew Kehl. "This new brand direction helps us better communicate the value of solar solutions not just as the best product choice, but as a lifestyle upgrade that benefits both our customers and the planet."
The rebrand will roll out across Solar Pool Supply's website, digital channels, marketing materials, and product experiences in the coming weeks.
For more information about Solar Pool Supply and its solar pool heating solutions, visit SolarPoolSupply.com.
About Solar Pool Supply
Solar Pool Supply is dedicated to enhancing the pool experience through innovative, solar-powered solutions that combine sustainability, performance, and design. By offering high-quality products and expert guidance, Solar Pool Supply helps pool owners make environmentally conscious, cost-effective choices that elevate comfort and outdoor living.
For media inquiries, please contact Kevin Kearns at [email protected].
Media Contact
Kevin Kearns, cThru Media, 1 (858) 848-0442, [email protected], solarpoolsupply.com
SOURCE Solar Pool Supply
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