By giving songwriters who have struggled to be heard the kind of exposure that has long favored established artists and music insiders, MDIIO promises to blow open the doors and level the playing field.
Los Angeles, CA (PRWEB) October 17, 2017
After months of development and beta testing, Songistry ([http://www.songistry.com) has unveiled the latest version (3.0) of its collaborative music platform under the new brand MDIIO, giving songwriters the power to more easily showcase, market, license and monetize their music worldwide.
“With MDIIO, our overriding goal is to unleash the disruptive power of technology on the global music business and demonstrate that there is a better way to enhance workflows,” said Curtis Serna, Songistry’s CEO. “By giving songwriters who have struggled to be heard the kind of exposure that has long favored established artists and music insiders, MDIIO promises to blow open the doors and level the playing field.”
The distinctive MDIIO brand also personifies the values Songistry stands for: courage, fairness, empowerment and intelligence. “That’s why our brand position is Community Through Intelligence, and our unifying corporate expression is #MusicTogether,” said Justin Gray, Songistry’s founder and chairman. “We’re all about strengthening the bonds between creators and industry, so we can all prosper.”
Today’s MDIIO launch follows the rollout of Songistry’s first-generation online platform, which debuted in April. The vastly improved MDIIO 3.0 platform incorporates a variety of dynamic new tools and features, making it easier for songwriters to collaborate, catalogue and sell their music.
"The new version is also a lot more intuitive and data-rich,” said Gray. “By capturing up to 90 points of metadata per track, and alerting owners, publishers and record labels about any changes to their material, MDIIO is being well received having major publishers gravitating to the platform due to increased transparency and fair and accurate compensation right through the music value chain.”
MDIIO is expected to open up new commercial markets for thousands of unheralded songwriters. Roughly 86 percent of Performance Rights Organization members are unpublished songwriters earning less than $150 a year from their music.
“The least valuable asset in the music business is the music. That is just crazy,” said Gray, a successful Los Angeles-based songwriter and producer whose projects with such stars as Mariah Carey, John Legend, Joss Stone, Amy Winehouse and James Bay have sold more than 25 million copies over the past dozen years.
“MDIIO gives songwriters who feel isolated and detached the ability to connect and collaborate with other like-minded people,” Gray added. “It also provides the resources to exploit those songs, find homes for them, and opportunities to monetize them.”
Meanwhile, for Performance Rights Organizations (PROs), record labels, supervisors and music publishers, MDIIO offers a virtual market to source fresh content, acquire talent and manage royalty streams. “MDIIO opens up a whole new world of original material from all over the globe. It’s a gold mine for both music creators and music buyers,” said Serna. “That’s why we say #MusicTogether. It may sound corny, but we’re all about building a global music community and marketplace.”
With headquarters in Edmonton, AB, and Los Angeles, Calif., Songistry, Inc. connects music creators via peer-to-peer (P2P) protocols, empowering them to reach their audiences and generate income through Songistry’s Mdiio platform. The fundamental objective of Mdiio.com is to ensure a more fair, transparent and rewarding music industry for rights holders by eliminating confusion and dysfunction. Mdiio is now the go-to site for collaboration, community, and metadata management, providing a central engagement marketplace for music professionals worldwide. For more information, please visit http://www.mdiio.com or our social channels.