SOPHOLA, Inc. Announces AdScale AI’s Performance Report 2020 for Japan’s Market

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SOPHOLA, Inc. (HQ: Nagano City, Nagano, CEO: Masaki Iino, Short Name: “SOPHOLA”) is delighted to share our first-time comprehensive performance report to show the amazing uplift AdScale AI has been delivering in Japan’s market. *AdScale AI is the updated version of AdScale Enterprise with its multi-platforms/goals’features for Japan’s market.

SOPHOLA, Inc.

I’m very thrilled to announce this performance report by creating such amazing performance uplifts for various accounts in Japan’s market after launching AdScale AI about a year-and-half ago.

SOPHOLA, Inc. (HQ: Nagano City, Nagano, CEO: Masaki Iino, Short Name: “SOPHOLA”) is today delighted to share our first-time comprehensive performance report to show the amazing uplift AdScale AI has been delivering in Japan’s market.
*AdScale AI is the updated version of AdScale Enterprise with its multi-platforms/goals’features for Japan’s market.

The AdScale AI utilizes Dynamic Budgeting AI and Algorithmic Bid Optimization to dynamically allocate budgets and ensure ads will always be shown in the right place at the right time across multiple paid media platforms, including Google, Yahoo! Japan, Facebook, Instagram, Youtube, and more.

Gathering sufficient account data for a year-and-half after AdScale AI’s launch in Japan, SOPHOLA is now able to announce the comprehensive performance report for the first time.

[Reporting Data]

  • Research Period: December1, 2018 to April 30, 2020
  • The # of Researched Accounts: 9 Client Accounts of AdScale AI in Japan
  • The Ad-Platforms Connected to the Accounts: Google/Yahoo! Japan
  • Account Selection Criterion-1: Account Stabilities---impressions, clicks, conversions which did not become zero for 6 months before and after connecting to AdScale AI (Before: 3 months/After: 3 months)
  • Account Selection Criterion-2: Account KPI=Cost-Per-Acquisition with a Fixed Monthly Budget

[Key Findings]

  • The average cost-per-acquisition is dramatically reduced by 59%, while the entire average cost increases by +505% for 3 months after the connection.

-The average CPC increases by 7% and the average CTR decreases by 10% due to adding the relatively expensive new keywords added after the connection. On the other hand, the average CVR greatly increases by +40%.
*CPC: Cost-Per-Click, CTR: Click-Through-Rate, CVR: Conversion Rate

-The key findings by ad-platforms reveal the following.
(Google) The average cost-per-acquisition is significantly reduced by 25%, while the entire average cost increases by +779% for 3 months after the connection.
(Yahoo! Japan)The average cost-per-acquisition is dramatically decreased by 73%, while the entire average cost remains almost the same by -2% for 3 months after the connection.

[Comments]
Diederik Klaassen, co-founder at AdScale, says:
“We have been seeing an uplift without exceptions on over 9 different accounts ranging from mid-sized to very large budgets in Japan.

There are many factors that contribute to this. But to pick out one that is unparalleled, is the distribution of budgets in time, across campaigns of multiple channels. This functionality cannot even be applied by Google as it requires individual account assessment and AI to predict what the best moments are to be in the market.

We will be delighted to serve more clients with SOPHOLA, Inc and AdScale AI in Japan and in APAC.”

Masaki Iino, Founder & CEO of SOPHOLA, Inc says:
“First of all, I’m very thrilled to announce this performance report by creating such amazing performance uplifts for various accounts in Japan’s market after launching AdScale AI about a year-and-half ago.

Instead of simply allocating a marketing budget to a branded term campaign including the brand/product/service names to optimize the entire account performance, through this report, we could show that the overall cost-per-acquisition got incredibly improved by boosting the budget for both branded and generic term campaigns.

With AdScale’s full support, SOPHOLA, Inc will continue to promote the platform utilization for Facebook/Instagram Ads as well as Google/Yahoo! Japan Display Networks besides the text ads. In this way, we can optimize the entire performance ads and bring the unprecedented performance uplift to our clients with AdScale AI.”

[About SOPHOLA]
SOPHOLA is a digital marketing consulting & outsourcing firm bringing state-of-the-art marketing technology from global firms to clients in Japan and APAC. Founded in April 2018, SOPHOLA’s mission is to find an effective business model to address critical social issues facing Japanese society as a whole and the countryside in particular. Follow us on LinkedIn or learn more at https://sophola.jp/en/.

Company name: SOPHOLA Inc
Location: Nagano, Japan
Representative: Masaki Iino, CEO

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Masaki Iino
@s_sophola
since: 04/2020
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