SOPHOLA, Inc Expands AdScale Enterprise Digital Ad Optimisation Platform to Indonesia Through Partnership with DGtraffic

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The Trial Outcome: +2,200% Increase for Online Conversions and -94% Cost-Per-Conversion in One Month

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SOPHOLA, Inc. (HQ: Nagano City, Nagano, CEO: Masaki Iino, Short Name: “SOPHOLA”) and PT. Digitraffic Indonesia (HQ: Jakarta, Indonesia, Business Director: David Christianto, Short Name: “DGtraffic”) are delighted to announce that we have entered into an agreement to bring the ad optimisation platform AdScale to the Indonesian market, which means the second APAC market for SOPHOLA, Inc, as SOPHOLA manages APAC markets on behalf of AdScale BV.

The AdScale digital advertising platform utilizes Dynamic Budgeting AI and Algorithmic Bid Optimization to dynamically allocate budgets and ensure ads will always be shown in the right place at the right time across multiple paid media platforms, including Google, Facebook, Instagram, Youtube, and more.

AdScale’s campaign management automation saves agencies up to 80% of their time. In addition, automated distribution of easily-created white label reports to clients and management saves valuable time.

In the first pilot campaign of a leading Indonesian used car dealer’s website, with +35% monthly budget increase, AdScale was able to decrease the average cost per conversion by 94% while increasing conversions by +2,200% in one month on month-over-month basis.

Marcell Limantara, Head of Placement Ad at DGtraffic says, “AdScale really brings out the most from our digital campaign into the most optimum potential and we feel surprised with the result, if we do compare the campaign performance before and after AdScale implementation. Through our partnership with SOPHOLA, I think our sales team will confidently pitch AdScale to our clients for digital campaign optimisation, especially in regards of results driven campaign.”

Masaki Iino, CEO of SOPHOLA says, “We are very excited to be able to announce out market expansion of the AdScale service into Indonesia through this partnership with DGtraffic, the leading local digital marketing agency. We are very thankful of DGtraffic team to trust us and deliver better ad performance to their clients with AdScale’s proprietary tech.

As we act as the APAC office for the AdScale service, we will continue to expand our service to other countries in the region.”

In addition to offering consulting/outsourcing services using cutting-edge global marketing tech to the Japanese market, SOPHOLA is expanding its push to bring AdScale to agencies and brands in APAC.

About DGtraffic
DGtraffic is the first Google Advertising Certified Partner in Indonesia.

Founded in 2009, DGtraffic serves the leading Indonesian clients as well as Kewpie Indonesia & Toyota Indonesia, which are the local branches of Japanese top-notch brands.

Company name: PT. Digitraffic Indonesia
Location: Jakarta, Indonesia
Representative: David Christianto, Business Director

SOPHOLA is a digital marketing consulting & outsourcing firm bringing state-of-the-art marketing technology from global firms to clients in Japan and APAC. Founded in April 2018, SOPHOLA’s mission is to find an effective business model to address critical social issues facing Japanese society as a whole and the countryside in particular.

Company name: SOPHOLA Inc
Location: Nagano, Japan
Representative: Masaki Iino, CEO

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