"We believe in transparency and traceability throughout the value chain and celebrating the sub-brands through this innovative creative execution felt like an exciting next step.” said Alexa Raab, Global Brand and Communications Leader – Sorona®.
WILMINGTON, Del. (PRWEB) February 24, 2021
Today, Sorona® unveiled its new website including refreshed iconography and photography in celebration of its Common Thread Fabric Certification program and apparel sub-brands—Agile, Aura, Luxe, Profile, Revive. The new website also includes a dedicated Customer Portal where partners can access brand assets showcasing their commitment to using the sustainably-made fiber.
Inspired by the plant-based element of Sorona® polymer, the new sub-brand iconography borrows from nature utilizing hyper-detailed images of various flora that emulate the performance capabilities of Sorona® in fabrics. Visitors to the website may also notice fashion forward, apparel-in-action shots, too, captured by award-winning photographer Stan Musilek.
The refreshed Sorona® website is the result of a collaboration between Addis, an integrated creative partner for progressive brands such as MightyLeaf and Kashi; OneMagnify performance marketing company specializing in strategic digital, brand, and customer experience communications; and TYPOConsult, a Copenhagen-based, full-service web consultancy company.
“We are so excited to launch our new website, which signals the natural evolution of our brand messaging and vision. We believe in transparency and traceability throughout the value chain and celebrating the sub-brands through this innovative creative execution felt like an exciting next step,” said Alexa Raab, Global Brand and Communications Leader – Sorona®.
Now in its 21st year, Sorona® is the revolutionary 37 percent bio-based polymer, offering spinners, mills, and brands a high-quality, eco-efficient fiber that adds softness, durability, and stretch to fabrics without sacrificing performance. Sorona® is used in various apparel applications including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, faux fur, and can also be found in Mohawk SmartStrand® carpet.
When used as an alternative to nylon 6, Sorona® is created using 30% less energy and releasing 63% fewer greenhouse gas emissions. When compared to the production of nylon 6,6, Sorona® uses 40% less energy and releases 56% fewer greenhouse gas emissions.
Sorona® is a USDA certified bio-based product with an OEKO-TEX® Standard 100 Certification.
About DuPont Biomaterials
DuPont Biomaterials brings innovations to global partners through the development of high performance, renewable materials. It does so through its novel bio-based solutions for industries as varied as packaging, food, cosmetics, apparel and carpeting, all facing the challenge of offering high performance, sustainable choices to their downstream customers. For more information on DuPont Biomaterials, please visit biosciences.dupont.com/solutions/biomaterials.
DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food and worker safety. More information about the company, its businesses and solutions can be found at http://www.dupont.com. Investors can access information included on the Investor Relations section of the website at investors.dupont.com.
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