Soulmates.AI Partners with Influencer Marketing Platform Socialix to Help Brands and Agencies Better Understand a Campaign’s Real-World Performance

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By implementing Soulmates.AI’s ‘Earned Media Value Index,’ Socialix users will be able to uniquely measure the cash value of their social media campaigns

a.EMVI measures real value of a social media creator’s past performance so they can more effectively source the right partners for their campaign in Socialix

Soulmates.AI has partnered with Socialix to help clients identify the direct cash value of their social media and influencer campaigns. Beginning immediately, Socialix customers will have access to Soulmates.AI’s Earned Media Value Index (a.EMVI) at no extra cost.

As a proprietary artificial intelligence platform purpose-built to understand and measure social media audiences, a.EMVI evaluates the timing, shopping season, product vertical and consumer segment of each engagement on social media. That insight is much more accurate than competing products, which simply gather earned-to-paid equivalent estimates by blindly multiplying total interactions against auction pricing.

“We brought a.EMVI into Socialix to help our clients measure actual ROI performance with real-time numbers based on the science and technology of Soulmates.AI” said Peter Brown, CEO of Socialix. “This insight helps our customers plan their campaign and report on its success. To ensure they are working with the most precise values specific to their industry, we implemented the premium research of the Vertical Values at no cost to our customers.”

Considering modern audiences are actively avoiding advertising with ad-blockers and are ignoring traditional media outlets, influencer marketing has emerged as an effective solution to access otherwise difficult-to-reach audiences. With so many influencers entering the market, however, brands are challenged with investing in the right partner, and correctly predicting their success.

“More than 75 percent of brands are now using influencer marketing because it is proven to work and a.EMVI helps marketers track their success,” said Eric Burgess, SVP of Product and Marketing for Soulmates.AI. “a.EMVI measures real value of a social media creator’s past performance so they can more effectively source the right partners for their campaign in Socialix.”

Brands, marketers and agencies looking to improve how they identify, negotiate and ultimately engage social media influencers are encouraged to schedule a demo by visiting: http://www.socialix.com. Socialix is a member of Soulmates.AI’s partner community that supports a.EMVI by providing feedback on pricing levels and forecasts.

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