Sounder and DAX Bring Seamless Monetization to Podcast Creators

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Fast-Growing Podcast Platform Partners with DAX, the Digital Ad Exchange, to Help Creators Monetize Podcasts Through Direct Brand Partnerships

“After searching through dozens of podcast platforms, it was obvious to us that Sounder was going to be the next leader in the podcast space...We are thrilled to be working with Sounder to help monetize our network of more than 100 business podcasts."

Sounder, the end-to-end podcast management and monetization platform built for and with creators, today announced the launch of its first monetization offering, helping creators worldwide earn more revenue for their content. Sounder has partnered exclusively with DAX, a market leader in digital audio advertising, to bring direct brand partnerships to the platform’s largest creators.

“We are creating the first end-to-end podcast management platform, and monetization is a key pillar of that experience,” said Kal Amin, Co-founder and CEO of Sounder. “With this launch, we are helping creators boost their clout with access to nationally recognized brand advertisers and earn more money for their passion, while ensuring creators retain full control over the listening experience. We’re also helping brands broaden their reach by bringing an expansive list of new creator voices to the market.”

At launch, networks & individual podcasts with more than 25k monthly streams will be eligible for partnerships with the hundreds of nationally recognized brands in DAX’s network. Fast-growing podcast creators including Bigger Pockets and Sweet Fish Media have already signed on for their first direct advertising campaigns through Sounder, which will launch later this month.

"As the business of podcasting continues to advance, we are delighted to team up with Sounder," said Matt Cutair, CEO of DAX US. “Our new partnership will unlock a simple monetization solution for podcast creators, and through DAX, leading brands and advertisers will be able to reach podcast audiences which are growing exponentially.”

“After searching through dozens of podcast platforms, it was obvious to us that Sounder was going to be the next leader in the podcast space. They have the best tech, the cleanest UI, great customer support, and the best ideas to improve podcast discoverability and monetization for the future,” said Dan Sanchez, Director of Audience Growth at Sweet Fish Media. “We are thrilled to be working with Sounder to help monetize our network of more than 100 business podcasts.”

Creators interested in monetizing their podcast can get started at Sounder.fm/discovery/suite/monetize/.

About Sounder
Sounder is an end-to-end podcast management and monetization platform built with and for creators to help them be heard and compensated for their content. Founded in 2019 by former Google and Spotify executives, Sounder connects creators to the tools and services they need to grow audiences and revenue. Sounder’s Discovery Suite brings proprietary SEO, search, transcription and sharing technology to audio content, expanding the reach of every episode so creators can better monetize their content. Learn more and join Sounder’s community of creators at https://sounder.fm/discovery/suite/monetize.

About DAX US
DAX is a pioneering digital audio advertising exchange connecting brands with audiences at scale across music, radio and podcasts. Advertisers on DAX can reach more than 100 million listeners through impactful formats, smart targeting and award-winning effectiveness tools. Premium publisher brands on DAX include TuneIn, LiveXLive powered by Slacker Radio, AccuRadio, Urban One and CUMULUS MEDIA. Global, the Media & Entertainment group launched DAX in the US in 2018.

Media Contacts:
Kristin Kovner
K-SQUARED STRATEGIES
kristin@ksquaredstrategies.com
646.847.9167

Hannah Prigg
Global
Hannah.Prigg@global.com
+44 (0) 755 715 7941

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