Sounder Raises $1.8 Million for End-to-End Podcast Management Platform to Empower Creators

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Fast-Growing Podcast Platform Built With and For Creators Hosts Thousands of Shows, Announces Integration with The Players’ Tribune

Since launch, Sounder has already achieved widespread recognition in the rapidly growing podcast market, amassing thousands of shows and millions of streams in over 50 languages worldwide.

Sounder (, the industry’s first end-to-end podcast management and monetization platform built with and for creators, today announced the completion of a $1.8 million seed financing round. The round was led by Ulu Ventures, with participation from Newark Venture Partners,, a community of Google alumni and current Google employee investors, and individual Spotify and Google executive angel investors. The company will use the proceeds for select key hires, marketing initiatives and further development of its patent-pending technology and new platform features.

Kal Amin, Co-founder and CEO of Sounder, commented, “This capital will be integral in funding the continued development of innovative features on our platform as well as our efforts to educate the podcast community on Sounder’s functionality and breakthrough technology. We launched in September 2019 and have been enthusiastically received by independent creators and enterprise-level publishers alike. Sounder is on a mission to empower creativity and make audio better for everyone. The simplicity of our platform, along with Sounder's groundbreaking discovery features, help creators unlock their voices and realize their full potential.”

Since launch, Sounder has already achieved widespread recognition in the rapidly growing podcast market, amassing thousands of shows and millions of streams in over 50 languages worldwide.

“We take a data-driven approach to investments, and were very impressed by the value Sounder is bringing to the rapidly growing market for audio content,” said Miriam Rivera, Co-founder and Manager Director of Ulu Ventures. “Sounder’s technology solves problems that have kept the audio market from reaching its full scale and potential.”

Sounder’s Pinpoint Audio Search technology has been seamlessly integrated into leading publishing websites, including The Players’ Tribune, helping media companies derive greater value from their audio content. Sounder’s Pinpoint Audio Search technology makes it easy to find exact moments within millions of podcasts, increasing their shelf life and value to listeners.

“We love the clean design. The search function is effective and is a groundbreaking concept for podcast listeners,” said Corey Miller, Content Strategist of The Players’ Tribune.

Sounder’s intuitive platform is empowering content creators from across topics, genres and the political spectrum to have their voices heard and grow their audiences. Sounders’ end-to-end solution includes free hosting, transcription, distribution, search, and analytics tools.

Reaction from Sounder Creators:

“We're excited to be working with Sounder on our growing network of podcasts. The incredible search technology is simple yet simultaneously provides innovative features which are a huge asset, both to our reporters and producers and, most importantly, to our listeners." - Steve Hayes, CEO, Co-Founder and Editor, The Dispatch

“Sounder is a great platform with a great team behind it. It’s easy to use and simple to get started." - Chris Robinson, Reporter, The Guardian, The Huffington Post, The New Statesman

“Sounder makes podcasting easy. I’m thrilled to be part of the forward-thinking Sounder community. The company has enabled me to share my voice with the world. Their thought leadership has empowered me to enhance my podcast in a way that is continually growing my audience.” - Col Carter, Co-Creator, Accidental Parenting

Sounder is an end-to-end podcast management platform designed in collaboration with creators to unlock their voices and full potential. Founded in 2019 by former Google and Spotify executives, Sounder connects creators to the tools and services they need to grow audiences and revenue. Sounder’s proprietary Pinpoint Audio Search technology brings discoverability to audio content, making each podcast more valuable—and more likely to be shared and heard. Learn more and join Sounder’s community of creators at

Kristin Kovner

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