NEW YORK, Sept. 12, 2018 /PRNewswire-PRWeb/ -- SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, today announced the hiring of two new members of its leadership team in two newly created roles. Jeff Mancini has joined the company as Chief Strategy Officer and Christian Ward as Chief Data Officer.
Mancini and Ward are charged with executing key aspects of the company's growth plan by unlocking opportunities across business lines and business models, brands and products, and data and technology platforms.
"Our focus today is on connecting all of the exciting forms of content and live experiences we currently offer, reimagining the member journey, and extending our capabilities into new categories," said Gemma Postlethwaite, CEO of SourceMedia. "Working with Jeff, Christian and the rest of our leadership team, I look forward to bringing this strategy to life and opening the next phase of SourceMedia's transformation."
Jeff Mancini is a marketing leader with over 20 years' experience running business, brand and product strategy for major global companies. He was most recently Chief Marketing Officer for Related Companies. "This is a rare opportunity to bring together a network of leaders and decision-makers across all channels, delivering an entirely new content experience for our professional members," Mancini said. He previously held executive roles at PIRA, R/GA and Interbrand. At R/GA, Mancini developed and scaled the company's global innovation practice. At Interbrand, he helped transform the world's largest branding consultancy into a digital thought leader.
Christian Ward has been driving data innovation for 20 years, across financial services, digital marketing and media companies. "SourceMedia's unique combination of content and experience creates a powerful opportunity to leverage cross-platform data and drive deeper engagement, discovery and dialogue," said Ward. He joins SourceMedia from Yext, where he was most recently EVP of global data partnerships. Prior to this, Ward served as Chief Data Officer at Infogroup and as Global Head of Content Innovation at Thomson Reuters.
"SourceMedia has a strong, engaged base of over 2 million members," Postlethwaite said. "We are focused on enabling these professionals to derive more value from us and from each other, by keeping them engaged in relevant conversations."
About SourceMedia
SourceMedia is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.
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