“By integrating our editorial, live event and research capabilities, we can truly move the needle on these critical challenges, leading our customers and the entire industry forward,” said Gemma Postlethwaite, CEO, Arizent.
NEW YORK (PRWEB) January 23, 2020
New Platforms Available at Launch Include Arizent Leaders, a Peer Network for Influential Financial Services Leaders Focused on Gender Equality, as well as a Newly-Formed Brand Studio.
SourceMedia, a leading provider of business information, today announced that it is relaunching as Arizent. This is a key step for the business as its mission evolves beyond providing critical insight and analysis. The company is now taking an expanded role in advancing the financial and professional services communities it has long supported.
As part of the relaunch, the company is adding new resources to support agenda-setting original research, and focusing its industry-leading editorial teams on key transformational shifts in technology, corporate culture and policy, in order to help business leaders navigate the rapid pace of those changes. In addition, the company is launching Arizent Leaders, a new executive peer network committed to creating tangible outcomes in gender equality across the financial services industry. The program builds on 17 years of celebrating male and female leaders through benchmarking and awards programs like American Banker’s The Most Powerful Women in Banking. “By integrating our editorial, live event and research capabilities, we can truly move the needle on these critical challenges, leading our customers and the entire industry forward,” said Gemma Postlethwaite, CEO, Arizent.
The company's new mission was hailed by industry leaders. Hannah Grove, CMO of State Street said “Bravo to Arizent for its bold vision and for the work it is doing to advance more gender equality across our industry. Having been a part of the Women in Banking awards, I am delighted to see this effort extend throughout the year to create a more meaningful and lasting impact.”
Arizent is also expanding its relationships with marketers by creating new ways to integrate their programs with the mission of the company. With the launch of its new brand studio, Arizent will leverage its insight into the business community as well as new leadership from top agencies like Interbrand and R/GA. This offering will create stronger connections between the needs of businesses today with the solutions that can help solve for them. Fortune 500 brands are leaning on the studio to develop alternative storytelling methods like podcasts and video that are fueled by the company’s deep editorial capabilities. These solutions also connect live event and digital channels and move beyond advertising into tools and more educational narratives. As a core part of Arizent’s new mission, marketers will be positioned as champions whose contributions will help advance community members’ careers and companies.
The company expects that these new initiatives will add significant value to its business information and marketing services customers.
Arizent is a business information company that advances professional communities by providing insights and analysis and convening industry leaders. The Company uses deep industry expertise and a data-driven platform to deliver its services which include subscriptions, marketing services, live events, and access to Arizent Leaders, an executive peer network. Arizent connects business communities through leading financial services brands like American Banker, The Bond Buyer, PaymentsSource, Financial Planning, Credit Union Journal and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News and Digital Insurance.