No. 1 Franchise Sales Organization in the U.S. Taps Sandwich, Soup and Salad Concept for its First Fast-Casual Food Service Partnership
OMAHA, Neb., March 20, 2025 /PRNewswire-PRWeb/ -- Franchise FastLane, the #1 franchise acceleration and development company, has partnered with Sourdough & Co. to help the emerging franchise concept rise to the top of its segment. The announcement marks a milestone for Franchise FastLane as its first-ever fast-casual food partnership.
With a mission to drive responsible franchise growth, Franchise FastLane rigorously evaluates all brands that apply to be in the FastLane, selecting only a handful of standout concepts for its exclusive portfolio. Sourdough & Co. earned its place due to its simple business model, consistent growth in past years, low waste focus, and premium-quality menu offerings—making it an ideal brand for accelerated growth.
Founded in El Dorado Hills by Nick Singh, Sourdough & Co. has built a loyal following with its signature sourdough: "the bread with benefits." Made fresh daily and known for its health-conscious properties, this artisanal bread serves as the foundation for a diverse menu featuring top-quality meats, fresh produce, and premium soups. In addition to its storefronts featuring modern restaurant designs, Sourdough & Co. offers franchise owners the chance to leverage additional revenue streams including a loyalty program, 3rd party delivery services partnerships, and catering. Now with 80+ locations across seven states, Sourdough & Co. is positioned to take its national expansion to the next level with the expertise of Franchise FastLane.
"We're thrilled to join forces with Franchise FastLane as we embark on our most ambitious expansion yet," said Nick Singh, founder of Sourdough & Co. "Their comprehensive support, proven systems, and deep industry connections make them the perfect partner to help us scale Sourdough & Co. at a pace we couldn't achieve alone. With their support, we're poised to bring our high-quality, naturally better™ sourdough experience to more communities than ever before."
Founded in 2018 and led by Carey Gille, Franchise FastLane was created to help brands accelerate their growth after the duo experienced firsthand the challenges of franchise expansion while leading their own brand. Over the last seven years, Franchise FastLane has evolved into a premier franchise acceleration organization, now supporting more than 25 brands in its FastLane program and over 13 brands in its CarPool service. Under the leadership of CEO Carey Gille and President/COO Tim Koch, the company goes beyond traditional franchise sales to drive responsible franchise expansion, offering territory checks, sales and operations support, and value-added workshops like the MasterMind Classes. With each new partnership, brands aren't just growing—they're thriving in the FastLane.
"Sourdough & Co. has already carved out a niche in the competitive sandwich space with its high-quality ingredients and strong customer appeal," said Tim Koch, President and COO of Franchise FastLane. "As one of the first restaurant brands in our portfolio, we have full confidence in their leadership and vision. With their ambitious growth goals and our expertise in franchise acceleration, we're excited to help them expand their footprint and reach new markets."
Franchise FastLane is the ultimate solution for franchise growth, offering turnkey solutions that empower brands. With a proven, time-tested methodology, Franchise FastLane rigorously vets franchisors and prioritizes brand health assessments to ensure only high-quality, trustworthy brands join the FastLane. By handling the heavy lifting—lead generation, consultant management, and franchise sales—Franchise FastLane allows franchisors to focus on running their business.
To learn more about Franchise FastLane and its services, visit franchisefastlane.com. To learn more about Sourdough & Co., visit sourdoughandco.com.
About Franchise FastLane
Franchise FastLane, founded in 2018 and led by Carey Gille, provides franchise growth solutions and marketing services designed to help brands scale responsibly and efficiently. Offering services beyond sales, including operational support, territory checks, and workshops like MasterMind Classes, Franchise FastLane has helped dozens of brands responsibly accelerate growth in both its FastLane and Carpool programs. With a focus on tailored solutions and high-energy support, Franchise FastLane helps franchisors focus on their core business while driving franchise success.
About Sourdough & Co.
Sourdough & Co., branded under World of Sourdough, is redefining your experience by delivering high-quality, chef-inspired sandwiches, soups, and salads centered around its signature naturally better™ sourdough. Founded in El Dorado Hills, the brand began franchising in 2021 and has rapidly expanded, nearly doubling its footprint in both 2023 and 2024. With a commitment to premium ingredients, elevated service, and a restaurant-quality approach, Sourdough & Co. stands apart from traditional sandwich concepts. The brand's authentic San Francisco-style sourdough offers a better-for-you bread option. Now operating 82 locations—the company is accelerating its growth with the expertise of Franchise FastLane, aiming to reach 700 stores by 2027.
Media Contact
Alex Sanchez, All Points PR, 1 8472816373, [email protected], https://www.franchisefastlane.com/
SOURCE Franchise FastLane
Share this article