South Beach Tanning Company Continues Expansion Into Tampa Bay Market

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The South Beach Tanning Company Moves Into Old Solar Tan In St. Petersburg And Will Re-Open as 45th South Beach Location


South Beach Tannng Company Opens In St. Petersburg

We have already converted or acquired 5 locations since the first of the year and have serveral more lined up. It is a win-win for everyone.

The tanning industry continues to consolidate and the South Beach Tanning Company has continued to take advantage of expanding markets by purchasing or converting salons that no longer want to operate as independents.

South Beach Tanning Company has continued to grow in the Southeastern US and specifically the Florida market. This marks the 34th location in Florida. As strong regional franchise brands continue to open corporate and new franchise locations throughout the country, independent salons are converting locations to take advantage of marketing and social media expertise, purchasing power, operational support, reciprocal benefits and greater brand awareness of these larger chains.

South Beach Tanning Company took over the Solar Tan location on 22nd Avenue next to LA Fitness, making this the second South Beach location in the St. Pete market. The location will undergo a full conversion to the South Beach brand including new equipment.

“Our growth over the past few years is amazing. The consolidation of our industry has proved to be very beneficial to us.” Said Brian Hibbard, Founder and CEO. “ We have already converted or acquired 5 locations since the first of the year and has several more lined up. It’s a win-win for everyone involved. The salons we have been acquired are happy to have their customers catered to by a larger chain with more offerings. We also try to maintain all of the acquired staff, giving them a pathway to growth as our company continues to grow.” Said Hibbard.

The new location will be open under the South Beach brand by the end of July.

About South Beach Tanning Company
South Beach Tanning Company is headquartered in Orlando, FL, and operates both corporate and franchise locations throughout 10 different states. Founded by Brian Hibbard, a CPA, South Beach Tanning has been in business since 2003 and in 2014 was named to the Inc 5000, a list of the fastest growing privately held companies in the U.S. Individuals interested in franchising with the South Beach brand, or existing salons looking to convert to the South Beach brand, should contact their Franchise Sales Director at 855-844-8377 or visit our franchise website at

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John Armatas
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