Southwestern Athletic Conference (SWAC) Names Esports Technology Partner, XR Sports Group.

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The SWAC launches digital gaming platform powered by XR Sports Group.

The Southwestern Athletic Conference names Esports Digital Gaming Partner, XR Sports Group. The SWAC recently announced a conference wide gaming & esports initiative that will educate and engage students through a familiar medium, digital entertainment. The digital gaming platform delivers an exclusive community for each SWAC school to host student intramural gaming competitions, as well as potential varsity level esports events. The SWAC gaming & esports initiative creates opportunities to introduce incremental value for the conference, including appealing to an expanded pool of future students and digitally focused revenue streams. Students have been competing on the SWAC gaming platform since October.

“Gaming & Esports will continue to be an increasing part of our students lives, whether as the new medium of connection or a source of STEM related career paths. We are excited to partner with XR Sports to deliver long term value to our member colleges and students through this innovative gaming platform,” said Dr. Charles McClelland, SWAC Commissioner.

“We are extremely excited for the opportunity to work with the SWAC as their official Esports Technology Partner. The next generation of SWAC students will have the ability to explore a host of new career opportunities and enhance their collegiate experiences by engaging with the SWAC’s gaming focused digital entertainment community,” said Kedreon Cole, CEO at XR Sports Group.

About XR Sports Group
XR Sports Group is a Frisco, Texas based software provider that helps traditional entertainment properties, such as pro sports teams and colleges & universities with their digital transformation. XR Sports delivers Influencer driven, gaming inspired, community driven experiences that create meaningful intersections between legacy sports properties, Generation Z and retail brands.

XR Sports is an esports infrastructure provider that unlocks new revenue streams through digital commerce and has pioneered the development of digital entertainment communities (DEC’s). The events throughout 2020, especially the Covid-19 Pandemic, have accelerated the need for traditional entertainment properties to focus on the digital transformation required to connect to Generation’s Z & Alpha, which are the first two generations that are 100% digital natives, identify largely as “Gamers”, and have a unique brand discovery method than previous generations.

About the Southwestern Athletic Conference
Founded in 1920, the SWAC is one of the nations most storied HBCU (Historically Black Colleges & University) conferences with ten member schools, and a national footprint from Texas to Alabama. The SWAC is widely considered the premier HBCU conference and ranks among the elite in the nation in terms of alumni affiliated with professional sports teams, particularly in football.

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Kedreon Cole
since: 07/2018
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