BOULDER, Colo., Nov. 6, 2020 /PRNewswire-PRWeb/ -- Spark Your Channel™, an innovative demand generation company, announced today the release of a new automation feature that will automatically serve up the next relevant piece of content, which will completely change the way Partners drive demand and leads with their Vendors.
Spark™, which was founded by channel marketing expert Heather K. Margolis (who also founded Channel Maven Consulting™ in 2009), developed an Automated Recommender Engine that combines relevant Vendor content with personalized video intros and outros. The content is delivered at the Partners' preferred cadence and can then be instantly shared via all applicable communication channels.
Recognizing that only 16% of Partners have a dedicated marketing resource but nearly 100% of them have sales teams, Spark is focused on what salespeople need to be successful: simplicity, automation, and content that supports each phase of the demand generation funnel.
"Knowing that usage rates of channel infrastructure are so low, our goal has always been to make Spark Your Channel™ more about the content customization than about our actual platform to load their list," said Margolis.
"Since launching in February, all of our worlds have changed making video more important than ever. Instead of forcing Partners to customize content that isn't going to work or expecting them to have bandwidth to create a video each and every time they send a message, we're using their video intro and outro on all relevant content. Basically with 30 minutes of their time they can personalize hundreds or even thousands of pieces of content."
Spark Your Channel™ has raised an angel investment round, including several channel veterans, and is now raising a seed funding round led by York IE, Manchester, N.H.
Quotes:
"We were already thrilled with the innovation around through-channel demand generation Spark was providing our Partners. Now, with the release of Automated Recommender Engine, our Partners don't even have to think about what to do next. It simply gets served to them with their own personalized video intro and outro synched." said David Portnowitz, CMO at Star2Star. "This is going to completely innovate the way Partners engage with their prospects and customers."
"This is going to completely change the way we engage our prospects." says John Goodson, founder of Merito, an IT solution provider. "Spark's automation feature enables us to send prospects and customers a cadence of ideal content and outreach without a distraction from our day-to-day. Clients get relevant content which keeps our pipeline active and it took us less than 3 minutes to personalize it."
"The new Automated Recommender Engine in Spark Your Channel's through-channel marketing platform is a game changer. Personalization is hugely important to the user experience. By providing this automated way of ensuring partners have access to the most relevant materials increases the potential for generating better, revenue-generating outcomes," said Lawrence M. Walsh, CEO and chief analyst of The 2112 Group, a channel consultancy focused on go-to-market strategies and research.
About Spark Your Channel™
Spark Your Channel™ is an innovative demand generation company that helps businesses, their channel partners, and their sales teams drive more revenue. The Spark Your Channel™ through-channel marketing automation and sales enablement platform, which is built on 20 years experience in demand gen, sales enablement, and channel marketing, provides partners and sales people with automated customizable content, analytics, and modern prospecting best practices. Enterprise and large and mid-sized IT companies like Oracle22 Netsuite, Everbridge, and HPE are using Spark Your Channel™ to create more engagement, higher conversion rates, and to revolutionize the way they do demand generation including leveraging highly popular video content. For more information, visit https://www.sparkyourchannel.com.
See how Spark Your Channel™ works in our overview videos: Vendors, Ignite the Power of Partners and Partners, A Through-Channel Marketing Tool Built for Your Business. To demo Spark Your Channel™, contact [email protected].
SOURCE Spark Your Channel
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