Sparksight Video Production Partners with Big Red Soda and Big Moe Cason to Create Hilarious Social Media Series

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Austin based video production company, Sparksight teamed up with Big Red Soda and Big Moe Cason to create a unique take on the Texas classic BBQ and Big Red combo in a series of social media videos.

social media video series

When Big Moe Cason and a Millennial Collide...

Big Red and Big Moe Cason team up to celebrate the season of BBQ. Sparksight, Austin based video production agency, produced four social media videos to promote Big Red's seasonal marketing campaign with some off the wall characters to accompany Big Moe at his grill.

Big Red Soda has been "deliciously different" since they were founded in Waco, Texas in 1937. Known for its sweet and smooth flavor, Big Red is the perfect complement to BBQ’s spicy, salty flavors. Big Red partnered with barbecue guru, Big Moe Cason to celebrate the BBQ season and tell the world that Big Red soda and delicious smoked BBQ make the perfect pair.

According to Big Red Marketing Director Jessica Gissal, the experience of partnering with local video production agency, Sparksight Inc. was from start to finish, "An absolutely stress free and fun process. Sparksight brought a unique flair to the creative process, and immediately picked up on the offbeat, quirky voice of our brand. We love the final product."

Sparksight produced a series of social media shorts to promote the two brands featuring Big Moe and a special guest in each spot. Any fan can tell you how delicious the combo of Big Red and BBQ are but Big Moe Cason has the chops to really speak to great flavor. Cason is moving up fast in the BBQ world as he is now featured in Food and Wine magazine and has just launched his own brand of BBQ sauce.

To "keep it weird" in true Austin spirit, Sparksight brought in some off the wall characters to give testimony to the Big Red and BBQ combo including a millennial, a guru, a wine snob, and a stockbroker. Visit Sparksight.com for the full collection.

ABOUT SPARKSIGHT
Based in Austin, Texas, Sparksight is a full service, script-to-screen video production agency. Recognized as one of the top video production agencies in Austin, Sparksight specializes in high-quality live action and animated corporate video production to suit their clients' needs. Services offered include; Live Streaming Corporate Events, Product Explainer Videos, Professional Head Shots, Customer Testimonial Videos, Event Highlight Reels, Animated Videos, and Live Action Commercial Production. Sparksight has its own in-house studio and teleprompter that are available for rental. For more information please visit our Instagram, LinkedIn, or http://www.sparksight.com. For questions please email chandler(at)sparksight(dot)com.

ABOUT BIG MOE CASON
Big Moe Cason is a self-taught BBQ pit master. The Iowa native has participated in 260+ BBQ contests and was a season two finalist on TLC's "Barbeque Pitmasters." He was also a judge for Destination America's "BBQ Pitmasters" in 2014 and "SMOKED" in 2013. For more information visit his Facebook.

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chandler amoroso
@Sparksight
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