SYRACUSE, N.Y., March 5, 2019 /PRNewswire-PRWeb/ -- Spectrum Marketing, a B2B marketing firm focused exclusively on Technology brands, their partners and Value-Added Resellers, today announced a major rebranding to reflect the company's evolution of their core lead generation offering away from traditional cold calling methods.
The comprehensive rebrand elevates the focus on their unique process and lead generation strategies, as well as access to high-quality, proprietary market intelligence, and includes a new logo, new brand strategy, positioning, and website.
Alchemy Seven's innovative, multi-touch, integrated approach to marketing and lead qualification, combined with new prospecting strategies to set actionable sales appointments for clients, provides an alternative to cold calling and addresses the on-going challenges of creating high-quality, near-term sales opportunities in the technology space.
With the comprehensive rebranding efforts, the company will offer data-driven, tightly focused lead generation programs to identify high-quality sales opportunities among organizations with defined purchase budgets and near-term buying intent.
Pat O'Toole, Chief Executive Officer at Alchemy Seven, said "Our new branding reflects our journey away from the outdated, ineffective domain of cold calling. We've been in business since 2003, but over the last few years especially we've watched our effectiveness decline. Cold calling efforts became more and more fruitless, but we were working harder just to generate a fraction of the results. We knew it was time to evolve."
"We understood that a new and unique approach was needed," adds O'Toole. "We took this opportunity to rethink not just our name, but our entire brand. We are proud to be innovators in a rapidly evolving space and our new brand identity as Alchemy Seven will now illustrate just how far our company has come. Our new vision is to disrupt the prevailing, outdated IT B2B lead generation models with forward-thinking approaches that expand the boundaries of opportunity for everyone in the process – our clients, their prospects, and our employees."
O'Toole continues, "We knew two things were impacting our success: data and cold calling. Cold calling into the same cold lists targeting the same contacts no longer worked. Decision makers were inundated with phone calls and stopped answering the phones. Cold calling, the primary lead generation tactic that's been used for years, just didn't work anymore. We overcame these two obstacles by transforming the way we do lead generation. First, we partnered with a premier market intelligence company to ensure that we have the most robust and detailed market intelligence database of any lead generation company in the market, giving us access to a proprietary 1.2 million verified IT contacts in US companies. This gives us the ability to target accounts by competitive install brands and industry verticals, which is a huge differentiator for us. Secondly, we developed a proven and repeatable multi-touch process guaranteed to set qualified, actionable appointments with prospects in these target accounts. The results are far superior to anything we've done or seen before."
The Alchemy Seven logo brings a sharp new visual identity, characterizing the brand as bold, modern, effective, innovative and forward-thinking. Alchemy Seven's emphasis on providing next generation prospecting and appointment setting services to Technology companies is reflected in the company's new tagline, "Lead Generation Transformed."
Please visit http://www.alchemysevenmarketing.com to explore the new website and learn more about our unique suite of lead generation services and IT market intelligence.
About Alchemy Seven
Alchemy Seven Marketing is a B2B marketing firm serving Technology brands, their partners and resellers. In the current evolving marketing landscape and post cold-calling era, Alchemy Seven can consistently deliver a steady flow of qualified, actionable leads to clients without cold calling, offering unique and innovative prospecting solutions. For more information, please visit http://www.alchemysevenmarketing.com.
Contact:
Pat O'Toole
315-657-5800
[email protected]
SOURCE Alchemy Seven
Share this article