Sphere 421 Guides Clients Toward an Eco-System Approach for Influencer Engagement
MINNEAPOLIS (PRWEB) December 31, 2018 -- Sphere 421 believes marketers can help advance the ongoing shift in economic thinking by embracing a model of collaborative dialogue with their most impactful influencers, across media, society, entertainment and social advocacy. The marketing communications consultancy guides clients to focus influencer engagement on mutual growth , innovation, and co-creation, with authentic intent to serve a common audience. Prioritizing collaboration and service over short-term ROI quickly generates a broader scale of innovation and impact across all marketing platforms. As the dynamics of marketing communications evolve, broad systems change is within reach, as well as the ability to address global externalities.
"By focusing not on ‘what can we get an influencer to do for us,’ but rather on ‘what can we do to help this influencer more effectively serve their audience,’ our clients develop greater awareness of and connection to their influencers and customers,” said Sphere 421 President and Founder Shelly Dvorak. “Without traditional, rigid measures of perceived brand value handicapping the dialogue, collaboration and co-creation expands to generate learning and impact across all marketing platforms. Along with richer content and engagement opportunities, these partnerships deliver tremendous opportunity for industry growth and community impact.”
In “Leading from the Emerging Future,” best-selling author and Presencing Institute Founder Otto Scharmer describes the emerging economic evolution. He notes that the key challenge today in many systems is to bring together diverse stakeholder groups that need each other, in order to change the system and move from a silo perspective that operates on an ego-system awareness, to a more holistic systems view that operates on an eco-system awareness, focused on the well-being of not only a few, but the well-being of all. Scharmer adds, “That “ego” to “eco” shift in multi-stakeholder groups, in my view, is the most important leadership challenge today.”
In an evolved eco-system economy, the three sectors of economy -- business, government and civil society -- begin to co-create and collaborate. Sphere 421 advocates that the broader economic transformation Scharmer describes can be helped along by the focal shift in marketing communication to collaborative dialogue. The joint shift to an eco-system economy with an eco-focused marketing communication model further incentivizes innovation at the scale of the whole, better equipping organizations with a partnership network aligned on common values and directed toward richer, community-building business practices.
Sphere 421, Inc is a purpose-driven influence marketing consultancy, offering clients the opportunity to evolve their marketing communications efforts through transformational, cross-platform collaboration with their key influencers. Sphere 421 guides clients to initiate industry growth and serve the needs of their broader audiences and communities through co-creation and collaborative dialogue with influencers. Sphere 421 is based in Minneapolis, MN. Learn more at sphere421.com, or contact Sphere 421 founder Shelly Dvorak at [email protected].
--30--
Shelly Dvorak, Sphere 421, Inc, http://www.Sphere421.com, 952-250-7965, [email protected]
Share this article