SPOONFLOWER FLIPS ‘BLACK FRIDAY’ TO CRAFT FRIDAY - 17 Makers from Around the World Lead All Day Virtual Craft Sessions

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Spoonflower announces its first annual, day-long virtual Craft FridayTM event on November 27, 2020; a curated assembling of 17 artists, makers and DIY enthusiasts to lead a series of crafting tutorials for people who value connection over commerce. For the first time since the company’s 2008 launch, Spoonflower is hosting makers from around the world, in three languages, and renewing enthusiasm for human-to-human interaction, and offering its audience a full day of learning, inspiration and the joy of creating as an alternative to the ‘Black Friday’ spending frenzy.

Spoonflower, the world’s largest custom fabric, wallpaper and home decor digital marketplace announced its first annual, day-long virtual Craft FridayTM event on November 27, 2020. For the first time since the company’s 2008 launch, Spoonflower is hosting 17 makers from around the world, in three languages, to lead a series of crafting tutorials on subjects including meditative coloring, watercolor painting, crochet, beginner-friendly sewing projects and more. While in the throes of “The Homebody Economy,’ and on a day (‘Black Friday’) that’s widely recognized as the official retail holiday season’s shopping kick-off, Spoonflower is breaking the mold by renewing enthusiasm for the human connection, and offering its audience a full day of learning, inspiration and the joy of creating as an alternative to the spending frenzy. As holiday shopping behavior has shifted this season, a focus on creating memorable moments with family is top of mind (Pinterest reports 4 in 10 Pinners say they want brands to help them bond with loved ones, and create special moments with family this year). Spoonflower’s Craft FridayTM is a family-friendly event, with DIY activities and handmade gift tutorials for everyone from toddlers to seniors.

The event is hosted on Spoonflower’s English, German, and French Instagram accounts, and will include a combination of both live and pre-recorded sessions. Participants are encouraged to follow along from home using the class supplies lists found on the dedicated event post.

The 17 makers chosen to lead creative sessions for Craft FridayTM represent a wide variety of global creative and artisan talents. Former contestant on season one of NBC’s “Making It,” Robert Mahar, will lead a session on embroidered cedar sachets.

“Craft FridayTM is what the world needs right now: less chaos and more connection,” said Robert Mahar. “The holidays will look a lot different for many families this year and I’m delighted to be participating in this event designed to bring people together and learn something new.”

Craft FridayTM will also include participation from the Brooklyn-based company, CraftJam, which includes instructors who will lead a class on how to sew an easy, envelope-style pillow using Spoonflower’s Cypress Cotton Canvas . CraftJam is a beginner-friendly team of teachers hosting virtual and hands-on workshops to keep makers safe and creatively connected at home.

“CraftJam is thrilled to partner with Spoonflower and their amazingly dreamy selection of fabrics for this inaugural event that breaks the traditional Black Friday mold in the best way.” said Nora Abousteit, CEO and Founder of CraftJam. “The pandemic fostered a surge of first-time sewists making masks who have fallen in love with sewing and are enthusiastic for projects to further develop their craft. We’re excited to connect with them during Craft FridayTM.”

“The heart of Spoonflower is our vibrant community of artists, makers and creatives, and we designed Craft FridayTM to bring this group together globally to celebrate and share these talents,” said Sarah Ward, SVP of Brand Marketing at Spoonflower. “We’re so fortunate that our platform will give people a meaningful and expressive way to spend their day.”

While this will be Spoonflower’s first year hosting Craft FridayTM, creative tutorials are regularly produced through a network of contributors year-round, and can be found on the Spoonflower blog, Youtube, and its other social media channels.

Craft Friday Official Instructor Lineup

Geetanjali Behera of geetanjali, Mumbai, India
Author of illustrator, surface pattern designer and Thangka painter from India.

Rumana Dawood of The Little Pomegranate, London, United Kingdom
Junior doctor and sewing blogger, former Finalist of BBC’s ‘The Great British Sewing Bee.’

Tanja Hildebrandt of Tantan Things, Berlin, Germany
Visual designer and pattern-maker combining illustration with traditional Graphic Design.

Nastja Mohren of DIY_Eule, Berlin, Germany
Sewing & DIY blogger sharing her handmade bags, baby clothes, crafts, bullet journaling and more.

Anne-Charlotte of Le Bazar d’Anne-Charlotte, Paris, France
DIY blogger sharing her creations, tutorials, tips and tricks for sewing, embroidery and more.

Vivian of The Viv Goods, Berlin, Germany
Owner of The Viv Goods Etsy shop selling recycled paraglider zipper pouches. 2020 Finalist for the Etsy Design Awards.

Ohn Mar Win, of Ohn Mar Win, Hertfordshire, United Kingdom
Illustrator and Skillshare instructor of watercolor, surface design and packaging design.

Nelly of Koko & Dolores, Berlin, Germany
Sewing blogger for moms and moms-to-be and their kids.

Robert Mahar of Robert Mahar, Los Angeles, California
Artist teaching imaginative crafts and DIY projects through tutorials and workshops. Contestant on Season One of NBC’s “Making It.”

Lucie Duclos of CreaKoa, Paris, France
Illustrator, vlogger and artistic coach offering free tutorials for watercolor and other DIYs on Youtube.

Danesha Anglin of Classyfied Life, Gainesville, Florida
Sewing and DIY blogger, former educator.

Alexis Penacchio of Spoonflower, Raleigh, NC
Avid crafter and Manager of Spoonflower’s graphic design team.

Jeanetta Gonzales of NettDesigns, Los Angeles, California
Designer, illustrator, and artist coach. Jeanetta has created work for Mattel, The New York Times and The California Lottery.

Meredith Feingold of Spoonflower, Durham, NC
Manager of Content & Collaborations at Spoonflower

Nefertiti Griggs of The Corny Rainbow, Manassas, Virginia
Seamstress and designer who loves all things bright, bold & colorful.

Amy Hoppe of Spoonflower, Raleigh, NC
Collage Artist and Content Marketing Associate at Spoonflower

Meredith Chapman of CraftJam, Brooklyn, NY
Crafting professional and enthusiast. Head of all JamMasters (instructors) at CraftJam.

To learn more about these instructors and details about the event, visit our blog here.

About Spoonflower

Spoonflower is a global marketplace connecting makers and consumers with designers worldwide. The company’s on-demand digital printing platform has revolutionized the textile industry in its development of an eco-friendly, sustainable, and scalable manufacturing process. With Spoonflower, consumers can either design their own patterns on premium fabric, wallpaper, and home goods or shop from the world’s largest marketplace of over 1 million designs from independent artists. Today, millions of individuals use Spoonflower to express their personal style and power their entrepreneurial spirit. For more information on Spoonflower visit http://www.spoonflower.com.

Dee Worley
Director, Public Relations
Email: press@spoonflower.com

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