SportPort Activewear Expands Nationwide Into b8ta Stores & Online

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With many going back safely to in-store shopping, SportPort is excited to strike a retail agreement with b8ta to expand their line of women’s sportswear into their experiential stores found across the US and online.

SportPort is proud to have b8ta recognize us as a forward-thinking brand and include us as a new line of sportswear in their stores.

SportPort, the innovative, made-in-the-USA women’s sportswear brand, launched in b8ta brand stores and online website on October 14, 2020. SportPort will be offered in 11 of the b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states across the country.

b8ta stores aim to connect consumers with progressive companies that prioritize sustainability, design, and quality, and SportPort is anticipated to be a solid extension of b8ta’s expanding line of innovative products. “We are proud to have b8ta recognize us as a forward-thinking brand and include us as a new line of sportswear in their stores,” says Kim Highfield, owner and CEO of SportPort. “We really look forward to having people in retail stores be able to see, feel, and test out our unique protective sportswear.”

After her mother lost her battle to breast cancer, Highfield became aware of the potential dangers of certain types of electromagnetic radiation fields that can cause disruptions inside the body at cellular levels. She began researching everything pertaining to cell phone radiation while becoming more proactive about her own health. “When I started to become aware of the risks cell phones can pose when placed up close, against the body, especially soft tissue, I realized a true need in women’s athletic apparel that was lacking — a cell phone pocket that would function for both convenience and also protect our bodies from harmful EMF radiation,” Highfield asserted.

Noticing there was an essential need for products that shield consumers from this potential danger, Highfield decided to develop a truly functional line of sportswear for women. She spent two years in formal research and development and nearly 10 years in personal study to create the first EMF-resistant SportPort sports bra -- a product that relies on cutting-edge fabric technology, ultra-lightweight premium compression fabrics, and the proprietary protective pocket system.

The protective aspect of SportPort’s line of athletic wear comes from an innovative, patented design that includes a pocket built into its sports bras so that women can safely carry and use their phones while exercising or on the run. This proprietary protective pocket system forms a protective barrier and helps to protect users from the potentially harmful EMF emissions that come from keeping and using cell phones close to the body -- allowing it to not only be comfortable and fashionable while exercising but safe and functional as well.

Highfield concludes, “We are excited to be at the forefront of innovation with the SportPort line of sportswear for enhanced performance, safety, recovery, and fashion. We are particularly honored to be partnering with b8ta -- a true pioneer in showcasing innovative products for shoppers to discover.”

Both b8ta retail stores and the company’s website platforms will feature only a few select SportPort items. Those interested in seeing the full sportswear line, additional products or learning more about what SportPort has to offer in patented and protective sportswear are encouraged to visit the SportPort website at

About SportPort
SportPort™ is headquartered in Charlotte, NC with a Made-in-the-USA women’s sportswear brand of unique designs that include the first and only patented technology pocket system that creates a protective barrier between your body and EMF radiation used by your cell phone. SportPort spent years researching, designing, and testing the patented, protective SportPort cell phone shield pocket that is featured in fashionable sport bras, tanks, and various activewear products. Other critical performance benefits, 4-way stretch, UV sun protection, moisture wicking, and sport compression are also incorporated into the technical fabrics from which SportPort products are made. Keep your phone close and working for you while getting physical and staying safe working out at the same time!

For more about SportPort, visit

About b8ta
Founded in 2015, with offices in San Francisco and New York, b8ta operates the largest experiential retail footprint in the world in which consumers can discover, try and buy some of the world's best and most innovative products in real life. b8ta also pioneered the concept of Retail-as-a-Service, making it possible for brands to access physical retail as easily as they buy digital advertising, and launched Ark in 2019 to enable retailers and retail landlords to operate their own physical marketplaces.

For more about b8ta, visit For more about Forum, visit To find a b8ta store near you visit

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Lydia Fabry Mazorol

Kim Highfield
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