Sports Branding Japan Partners with Kiswe to Bring Remote Production to Japan's Sports Broadcasters

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Cloud-Based Remote Production has Accelerated in Adoption Around the World

Kiswe and Sports Branding Japan Co., Ltd. ("SBJ," Tokyo, Japan, Takayuki Hioki, CEO) are excited to announce a strategic partnership to bring sports fans in Japan closer to their favorite teams and games through remote production. The partnership will enable Kiswe and SBJ to provide local representation in Japan and expand the rights of global sports and entertainment properties. Using Kiswe's CloudCast platform, SBJ's partners will be able to add remote commentary and interactive content into both live and archived broadcasts, creating localized and personalized content such as language translations and market intelligence.

SBJ's long-standing expertise in the sports marketing industry provides a complete portfolio of services that help broadcast and media clients grow viewership, especially with hard-to-reach groups like mobile-first audiences.

On the agreement, Takayuki Hioki, CEO of Sports Branding Japan, said "we are thrilled to partner with Kiswe. Their innovative product, CloudCast, allows rights holders to broadcast their content in the easiest way and at a reasonable cost. We are fully convinced that content rights holders including local broadcasters, sports organizations and associations can take every advantage of the product. Also, some of our partners, especially global sports organizations and teams, already have started live streaming services with Japanese commentary through Kiswe's CloudCast platform. SBJ is honored to be a domestic representation of Kiswe, and we look forward to the continuing evolution of CloudCast."

"SBJ is an incredibly innovative and disruptive company. They were one of the first to fully leverage digital and remote production solutions," says Mike Schabel, CEO of Kiswe Mobile. "We are very fortunate to be working with SBJ on their shift to live cloud-based productions to support their customers in Japan and to help international media reach the Japanese audience".

About Kiswe:
Kiswe is a cloud-based video company that creates real-time livestreams to engage digital audiences and unique communities around the world. By partnering with sports rights holders, Kiswe's CloudCast product enables remote commentators to transform live games into multiple viewing experiences via personalized content and local languages. Kiswe's technology also unlocks ways for people to stay connected over live events through a content creation and mobile platform that bridges media companies with consumers. Kiswe is headquartered in New Jersey, USA and has offices in New York, Seoul, London, Hasselt and Singapore. Learn more at

About Sports Branding Japan:
Sports Branding Japan Co., Ltd operates in Tokyo, Toronto, and Singapore as a highly experienced sports marketing company that leads the industry. It offers consultancy and other services ranging from liaison office management to digital media integration for sports leagues and teams around the globe, providing the best solution and resources by understanding clients' goal. The organization is especially skilled in the field of marketing/brand strategy development and digital media, that is for any leagues and teams. Its rich experiences and background make the company incomparable to other competitors in the market. Within the Japanese market, SBJ has provided countless consultations to Japanese leagues, teams, federations, and sponsors with quality supporting in overall business operation.

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Khee Lee
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KISWE Mobile
since: 03/2015
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