Spot Pet Insurance Partners with Cameo to Provide More Videos of Pet-Loving Celebs Who Share Their Stories and Experiences as Pet Moms and Dads

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Paula Abdul, Tom Felton, and others have made Cameo Videos with Spot Pet Insurance to help bring further awareness to the importance of pet insurance.

Spot Pet Insurance is officially expanding their start-studded roster of celebrity brand advocates through its partnership with Cameo for Business. The legendary Paula Abdul, Hannah Brown, Tom Felton, and Bethenny Frankel have all made Business Cameo videos with Spot Pet Insurance. These celebrities and others have fallen in love with Spot Pet Insurance because of the way they treat pets just like family. Through Cameo, these celeb pet parents will be able to share their experiences with everyone and anyone, as they tell stories about their own furry-little-friends.

Not only will these stars share heart-warming stories about their pets, but they’ll also spend time reflecting on the impact and role that their pets have had in their lives. Pets are often welcomed into the family as an equal member, and in turn, need just as much love, protection, and support. Understanding that even house-hold name celebrities seek out help to support the lives and health of their pets, can encourage everyday pet owners to learn more about doing the same. Additionally, the campaign will serve to continue building the reputation of Spot Pet Insurance as a trustworthy leader in the field of pet insurance.

Cameo for Business and Spot Pet Insurance launched the original A-list celebrity-powered digital marketing campaign in April and have already seen incredible early success metrics including a 400% increase in click-through-rates and 30% lower customer acquisition cost compared to previous campaigns. Cameo for Business has been leveraging its expertise and data insights to help Spot develop the creative concepts, select talent, and manage the day-to-day of the campaign with their growth marketing partner, SWIDIA. Together they are launching the expanded campaign to continue bringing awareness about the importance of pet insurance to celebrities and everyday pet parents.

“We're excited to continue helping Spot Pet Insurance lower acquisition costs and increase click through rates,” said Cameo VP of Growth, Marty Pesis. “This full funnel campaign has further validated the impact of Cameo for Business and the power of celebrity-driven content. We can’t wait to watch this new iteration of the campaign build on past success and drive even stronger results.”

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About Spot Pet Services, LLC: Spot Pet Services, LLC is an insurance producer founded in West Palm Beach, Fl, that offers products nationwide. Spot offers plan options that include Accident-Only and Accident & Illness pet insurance. Spot provides insurance plan options, communications, and employees that support humans in forming the best relationship with their pets over a long, healthy life together. Pre-existing conditions are not covered. Waiting periods, annual deductible, co-insurance, benefit limits, and exclusions may apply. For all terms and conditions visit spotpetins.com/sample-policy. Products, schedules, discounts, and rates may vary and are subject to change. More information is available at checkout. Insurance plans are underwritten by United States Fire Insurance Company (NAIC #21113. Morristown, NJ). Insurance plans are marketed and produced by Spot Insurance Services, LLC. (NPN # 19246386).

About Cameo
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and events partnerships. Founded in March 2017 by Steven Galanis, Devon Townsend, and Martin Blencowe, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth.

In just over five years, Cameo has fulfilled more than 4 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions. Throughout its history, Cameos have been delivered in 215 countries and on every continent in the world.

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Maureen Castellon
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