Spruce Up's New AI-Powered Ecommerce Platform Makes Shopping For Your Home More Personal

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Spruce Up’s 'Style Genome' curates a personalized online shop of home decor for each room in your home

Spruce Up announced today a new AI-powered, personalized shopping platform for the home powered by its proprietary ‘Style Genome.’ No other company uses designer-trained AI to curate a personalized boutique of high-quality, affordable, everyday luxury home products to help you shop with confidence. Unlike traditional edesign companies that rely on high “designer touch” and lots of back and forth with a junior stylist, or traditional ecommerce marketplaces where you get stuck in endless scroll for items of unknown quality, Spruce Up leverages curation and data science trained by experienced, professional interior designers to help you discover just the right items for your home.

“Spruce Up is doing for home shopping what Pandora did for music and Netflix did for movies,” said Mia Lewin, CEO of Spruce Up. “Our proprietary ‘Style Genome’ collects thousands of data points about your style, colors, material preferences and other design-attributes in real-time and you get a personalized shop that is unique to your style in every room in your home.”

The Spruce Up customer is a style-forward, tech-savvy, busy professional who loves to discover unique items for their home, mix and match styles and curate a look that is unique. “Today, consumers are tired of scrolling endlessly online and buying fast furniture items that look great in pictures, but fall apart shortly after arrival,” said Anne Viggiano, lead designer and “Styleologist” for Spruce Up. “We help you discover products that are stylish, unique, good quality and value, are better for the environment, and bring home the sense of everyday luxury.”

How it works:
1. Think like a professional designer with AI-powered Style Tuner: Our new, proprietary Style Tuner was built from the ground up by our data scientists and expert designers. With Style Tuner, you can rate visual items by style, mood, color and material to narrow in on your unique style profile. The more you rate products, the more personalized your shopping becomes. Spruce Up then analyzes this high-signal data to provide you with a detailed style profile unique to you and match you with personalized selection of products for each room of your home from a proprietary catalog of more than 25,000 products from well-known, unique and hard-to-find items. Spruce Up’s taxonomy spans 1.7 trillion potential product permutations to match just the right products to each customer's unique style profile.

2. Shop smarter with Spruce Up’s proprietary ‘Style Genome.’: Spruce Up’s proprietary ‘Style Genome’ customizes your shopping experience at every level so you don’t get stuck waiting, or in eternal scroll. Shop the perfect things curated for every room in your house. Rate items, select your favorite fabrics, discover new handmade decor, eco-friendly brands, or get seasonal spruce ups and trending products personalized for every nook in your home. Find items you love? Shopping is easy. Heart all the items you love and buy what your heart desires all in one place shipped direct to your home. Every product is backed by our 100% joy guarantee, best price matching and free returns.

3. Get help from a real expert designer if you need it: Need pet friendly? Have kids? Want to see what expert stylists say about your favorite products? Our stylists are with you every step of the way if you need help to make sure the size is just right, or want a professional’s eye to pull that perfect look together.

About Spruce Up
Spruce Up is a curated, personalized shopping experience to help you create a home that fuels your busy life. Spruce Up’s proprietary ‘Style Genome’, designer-trained AI, curates a personalized boutique of high-quality, everyday luxury items in real-time to help you discover just the right items for your home. Spruce Up is a spin out of Madrona Venture Labs and has raised to $4.5 million to date. Investors include Two Sigma Ventures, an early stage venture fund based out of NYC that invests in companies leveraging AI to transform online consumer experiences. Madrona Venture Group, Female Founders Fund, Alumni Ventures Group, and Peterson Ventures. Start Style tuning and shopping for your home with Spruce Up today. http://www.getspruceup.com

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Anne Hartzell
Spruce Up
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since: 01/2018
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