SquadUP Announces Continued Partnership with Food Network & Cooking Channel New York City Wine & Food Festival and Expands to South Beach Wine & Food Festival®

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SquadUP Announces Continued Partnership with Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One along with New Partnership with Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One

SquadUP Announces Continued Partnership with Food Network & Cooking Channel New York City Wine & Food Festival and Expands to South Beach Wine & Food Festival®

"Through working with NYCWFF we’ve developed a fantastic relationship with their team. Their feedback and our willingness to adapt the platform has enriched the partnership and opened the door for us to expand the relationship with SOBEWFF®." - SquadUP CEO & Co-Founder, Willie Litvack

SquadUP, a mobile-first ticketing, event management and audience engagement platform announced today that the Company will continue to act as the official ticketing provider for the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One (NYCWFF) along with a new partnership with the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®).

“We are pleased to be working with SquadUP as our ticketing platform for both Festivals,” noted Lee Brian Schrager, founder and director for the Food Network & Cooking Channel South Beach and New York City Wine & Food Festivals. “Our teams have worked closely together to provide a thoughtful, streamlined purchasing experience for our consumers’ convenience.”

In addition to offering a fan-friendly platform for buying tickets, both Festivals will take advantage of SquadUP’s shopping cart functionality and mobile-first platform.

“This will be our third year working with NYCWFF and we’re thrilled to continue as their ticketing provider. As we continue to develop category leadership amongst food and wine festivals we have refined and optimized our platform to meet the specific needs of these organizers” Said SquadUP CEO, Willie Litvack. “Through working with NYCWFF we’ve developed a fantastic relationship with their team. Their feedback and our willingness to adapt the platform has enriched the partnership and opened the door for us to expand the relationship with SOBEWFF®.

Patrons can now secure their tickets to the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One at nycwff.org. Tickets for the 2020 Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One will go on sale this October. Between SOBEWFF® and its sister NYCWFF, more than $42 million has been raised to benefit the respective charities for each Festival; furthering the education of the future leaders of the hospitality industry at the Chaplin School of Hospitality & Tourism Management at Florida International University, and helping end hunger with No Kid Hungry® and Food Bank For New York City.

About SquadUP

SquadUP is a Los Angeles based ticketing, event management and audience engagement platform. The Company provides software to more than 1,000 event organizers globally including The Tribeca TV and Film Festivals, Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One, The Village Vanguard, Riot Games, The OC Autoshow and The James Beard Foundation.

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