Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

SSB and Legend Labs Announce FanLab: The Art and Science of Effective Sports Fan Engagement

New collaboration with experienced sports industry players aims to grow and drive fan engagement to create new revenue streams for professional and collegiate sports organizations


News provided by

SSB

Nov 10, 2020, 09:00 ET

Share this article

Share toX

Share this article

Share toX

FanLab is a collaborative offering for professional and collegiate sports organizations to drive fan engagement and revenue growth.
FanLab is a collaborative offering for professional and collegiate sports organizations to drive fan engagement and revenue growth.

DENVER, Nov. 10, 2020 /PRNewswire-PRWeb/ -- SSB, a leading data management and analytics company, and Legend Labs, a renowned brand and communications consulting firm, have partnered to create FanLab, a collaborative offering that drives fan engagement to yield revenue growth for professional and collegiate sports organizations. By combining innovative expertise in operational systems, business intelligence and communications strategy, FanLab allows sports organizations to create new revenue streams and bolster existing ones by individually connecting with modern sports fans in a meaningful way.

Professional and collegiate sports organizations are experiencing rapid changes due to the COVID-19 pandemic. Fan engagement from traditional channels such as game attendance and TV viewership have plummeted, causing a significant decline in revenue. The need for personalized digital fan engagement to sustain organizations and fuel revenue generation has never been higher.

FanLab distills a database of thousands or millions into distinct fan segments, allowing for unprecedented segmentation and the development of meaningful fan communication strategies.

Post this

FanLab leverages SSB's Central Intelligence platform, the industry leading hub for fan data integration and analysis, which also includes an innovative new fan segmentation technology called Fan Factors. Informed by decades of experience with hundreds of sports organizations, Fan Factors defines the behavioral and brand engagement attributes of successful teams across the entire fan universe. Taking millions of data points from ticketing, donation, merchandise and CRM systems, Fan Factors classifies fans into three core segments - Disengaged, Casual, or Avid.

"Every fan differs in enthusiasm and devotion, which translates to variations in spending, engagement, attendance, advocacy and more," states Steve Hank, SSB's Senior Vice-President for Sports and Entertainment, Collegiate Athletics and Higher Education. "FanLab distills a database of thousands or millions into distinct fan segments, allowing for unprecedented segmentation and the development of meaningful fan communication strategies."

Segments can be broken down into fan personas, allowing for further personalization. This information informs and drives strategic brand and communications initiatives.

"Fan segmentation is a critical first step in building engagement strategies that grow loyalty and revenue," explains Jeff Hunt, Partner at Legend Labs. "How disengaged fans feel and think varies compared to Avid or Casual fans, and each group needs to be communicated with differently. With the right fan intelligence and a communications function built to tell great stories with rich content, organizations can personalize engagement, measure results and continuously optimize."

To help organizations prioritize how and where they invest to drive fan engagement, FanLab has developed a free and easy Organizational Readiness Assessment that delivers actionable recommendations. The assessment is built on FanLab's understanding of attributes successful organizations share, and a growing recognition that all leaders need to be well versed in the operational systems they use, how data can be leveraged, and how branding, storytelling and reputation management can meaningfully impact business results.

To learn more about FanLab's offerings and capabilities, join SSB and Legend Labs for the first of a series of hourlong webinars on Thursday, November 19th at 1 p.m. CT. To complete a complementary Organizational Readiness Assessment, read more about FanLab, or to register for the upcoming webinar, visit FanLab.us.

About SSB
SSB maximizes revenue and fundraising efforts for the higher education, collegiate athletics, professional sports and nonprofit industries through data management, data analytics, gift matching and CRM products and services. SSB provides ongoing access to relevant, real-time data and business intelligence that can be easily implemented toward driving fundraising and revenue goals. SSB serves over 1,500+ professional sports organizations, collegiate athletic departments, higher education institutions and non-profits. SSB was named the 2017 Microsoft U.S. Education Partner of the Year and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and the Washington DC area. Learn more at http://www.ssbinfo.com or visit LinkedIn or Twitter.

About Legend Labs
Legend Labs provides brand and communications consulting services to help organizations grow and protect their brands in the digital age. With extensive experience working with higher education institutions and professional sports organizations and athletes, Legend Labs has developed a comprehensive understanding of effective fan engagement as well as the brand and reputation challenges faced by universities, leagues, conferences, and teams. Legend Labs has offices in Austin and New York. Learn more at http://www.legendlabs.com.

Media Contact

Gina Kremer Cannon, GKC PR, +1 8473610506, [email protected]

SOURCE SSB

Related Links

https://ssbinfo.com/

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.