St. Louis CEO, Keith Alper, Publishes New Book to Help Brands Build a "Lovable" Employee Culture
From Like to Love, Keith Alper's first book, explains how brands can take their employees from "liking" what they do, to "loving" what they do by building a culture of all-out, full-employee involvement.
ST. LOUIS, Oct. 15, 2018 /PRNewswire-PRWeb/ -- Keith Alper, CEO & Founder of CPG Agency is launching his new book From Like to Love: Inspiring Emotional Commitment from Employees and Customers on October 16, 2018. The book captures his experiences as a CEO and his success in working with many Fortune 500 clients to elevate their brand experience. In From Like to Love, Alper draws on real-life examples to present his proven process for turning any organization from appreciated to adored, detailing how the smallest shift can make a large impact on creating a culture that turns employees into brand advocates.
"I've loved every job I've had, but never because of compensation," said Alper. "A company's culture and the people they trust to run the organization is what kept me around. Once I recognized that everyone should love what they do, it led me and my friend to launch CPG Agency over 30 years ago and build a business around developing brand advocates for businesses. Now we're trusted by the brands who are already known for great culture to continue driving that success."
Having founded five St. Louis-based agencies as well as the Nitrous Effect, a cross-agency collective model that ties them all together, Alper delivers practical insights and powerful lessons to drive home his message. From Like to Love explores how companies perceive that winning customers is key but often fail to realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them.
As a specialist in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. Alper draws on real-life examples to present his proven process for connecting organizations to their people, including:
- Keeping a finger on the "pulse" of satisfaction
- Creating an engaged workforce
- Building open communication and trust
- Creating a competitive advantage with love
"The smallest shift can make a huge difference," said Alper. "By making team members happier, you help connect them to purpose which is exponentially more valuable for today's employee. This not only brings them closer to your brand, it makes them more likely to be retained longer, impacting your bottom line."
From Like to Love features case studies and highlights from key CPG Agency clients who demonstrate that their people are their number one resource, including Southwest Airlines, Ulta Beauty, Virgin Hotels and more. These client interviews show how brands must go beyond just employee perks to actively inspiring employees to be involved in something bigger than themselves and igniting an emotional connection and commitment from the inside out.
To learn more about From Like to Love, please visit http://fromliketo.love/
To pre-order From Like to Love today, please visit Amazon.com.
ABOUT KEITH ALPER
With over 30 years' experience, Keith Alper is an author, producer, entrepreneur and champion for free enterprise, innovation and entrepreneurial leadership. He founded many businesses and organizations, including Nitrous Effect, CPG Agency, Evntiv, UPBrand Collaborative, Vidzu and Geniecast. Keith has been featured in the Wall Street Journal, New York Times, Inc., and Fortune, and has received numerous awards for his production, media and marketing work. As a champion of innovation and entrepreneurship, he's served on many boards and non-profits including YPO, EO, Kauffman Advisory Board and served as the International Chairman of EO. To learn more or book Keith, please visit https://www.keithalper.com.
ABOUT CPG AGENCY
CPG is an internal events agency that designs immersive, live experiences for Fortune 500 companies and their greatest asset - their people. Since 1985, CPG brings stakeholders together in meaningful, unforgettable ways by leveraging live experiences, strategic communication and experiential solutions coupled with award-winning creative, video, digital media and large-scale event production. CPG designs experiences that connect people, inspire action and grow business for brands like Southwest Airlines, Sam's Club, Jimmy John's, Carnival Corporation, Bridgestone, Sherwin-Williams, Ulta Beauty, Amazon, Sport Clips and more. By transforming attendees into participants and shifting a moment into an ongoing movement, CPG creates brand advocates or "Belief through Experience" which cascades the critical brand message from corporate leaders down to frontline employees. CPG is a member of the Nitrous Effect, an agency collective. To learn more, please visit http://www.cpgagency.com.
SOURCE CPG Agency
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