St. Louis’ kidzxplor Evolves to xplor to Better Connect Families and Businesses with Experiences

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New brand, business model, and service evolution allow exponential growth opportunities

The modern family not only places more value on experiences than things, but more parents are shifting their focus from “more” to “more meaningful” experiences.

kidzxplor, the region’s premier connector of families to activities and events, announced the company’s evolution to xplor as of September 15, 2018. The comprehensive rebrand elevates the focus on promoting and producing unique events for brands and organizations and connecting insiders to these inspiring experiences.

The company’s new event-focused service model will create bigger and better opportunities for individuals, businesses, and families across the region. Children’s activity punch passes will no longer be offered, making this new model less complex and more impactful. There are four ways to engage with xplor:

  • Companies can engage xplor to leverage local family-friendly businesses and produce pop-up entertainment experiences to enhance engagement at events
  • Companies can offer exclusive perks to xplor’s entire insider list
  • Individuals and families can sign up to receive access to these xplor perks and elect to be part of their insider-only list to be the first to learn about xplor-produced experiences and discounts
  • xplor will create and host at least one unique community event per month, like their Mod Mama’s Retreat which launched in 2017

“With kidzxplor, we recognized that our true differentiator was access. We had access to brands and companies who wanted to reach the list of forward-thinking families and individuals that we worked so hard to build,” said Lisa Litvag, xplor’s Co-Founder/COO. “xplor connects these two entities, gives them access to each other, builds community, and provides inspiring experiences that move the needle.”

Angela Sandler, xplor’s Co-Founder/CEO adds: “Consumers benefit from fun, memorable experiences they wouldn’t otherwise be able to create on their own. Companies benefit from connecting with modern families in an intimate, non-sales environment where they can build true rapport.”

In September alone, xplor has partnered/is partnering with Taste of St. Louis, Pedal the Cause’s Ameren Kids’ Challenge, and Shred415 Creve Coeur.

“Pedal the Cause is elevating our game this year at our Kids’ Challenge,” said Pedal the Cause Chief Operating Officer, Carrie Sweigart. “This year’s Kids’ Zone, which our riders and their families enjoy before and after the event, has been cultivated by our friends at xplor. xplor has truly helped make this year’s Kids’ Challenge our most exciting and robust experience yet!”

The company’s path to xplor was predicated by a shift in society which became obvious to Litvag and Sandler after two years of working closely with their clientele. According to Sandler, the modern family not only places more value on experiences than things, but more parents are shifting their focus from “more” to “more meaningful” experiences.

“kidxzplor was a great way to help kids try a variety of activities, but we realized the real value we provided was creating memorable experiences for busy families who don’t have time to do it all,” said Litvag. “Focusing on events will allow xplor to impact more families and businesses than ever before.”

In addition to future plans to expand into new markets nationwide, the company anticipates extreme revenue growth as a result of the narrowed focus and scalable model. By the end of 2019, xplor estimates a revenue of $1 million and foresees an addition of 7 staff members across the country.

More information can be found at http://www.xplorcity.com where consumers are encouraged to join the list to secure invitations to upcoming experiences. The new website also offers access (called The Hookup) to special deals to kid’s activities, bars, restaurants, spas, fitness facilities, salons, and other xplor-produced events. At launch, The Hookup will kick off with 75 offers including a subscription to St. Louis Magazine, a head-to-toe makeover at Saks Fifth Avenue, and a $250 gift card to David Kodner jewelers.

About xplor
xplor is an experiential marketing company specializing in family and community engagement. The xplor platform gives businesses direct influence over a targeted demographic through featured experiences, events, and products available to consumers in an exclusive environment. Formerly kidzxplor, the St. Louis-based company’s mission is to promote and produce unique events for brands and organizations and to connect insiders to these inspiring experiences. For more, visit http://www.xplorcity.com.

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Jillian Hausmann
Arco + Associates
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