VENICE, Calif. (PRWEB) December 20, 2018
StackCommerce, the leading native commerce platform for media companies, announced today that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant products through commerce content.
A pioneer of native commerce, the company expanded into the men’s lifestyle vertical in 2014, partnering with online publishers like theCHIVE and AskMen and connecting them to a wide variety of lifestyle brands including new-to-market Kickstarter successes like Bomber Barrel and Illumibowl. Its brand ecosystem now includes over 2,500 product creators big and small including Rosetta Stone, Audible, Grammarly, and Hulu. Brands are featured in native sponsored commerce posts distributed to premium publishers, connecting readers with products via content and driving purchases in white-labeled publisher shops powered by StackCommerce.
StackCommerce expanded into the women’s lifestyle vertical in 2017 with the acquisition of Joyus, a premium online video focused shopping experience for women. With that acquisition came new key publishers including UsWeekly and Aol.com. News publishers were also new areas of expansion in 2017.
Today, StackCommerce provides commerce monetization solutions to over 750 diverse bloggers, online media publishers, and linear television producers, including Mashable, Gizmodo Media, TechCrunch, Tegna, Aol, Scripps, The Daily Beast and others.
“I couldn’t think of a more important landmark as we celebrate our seventh birthday as a company,” notes Founder and CEO Josh Payne. “Our mission is about serving the world’s creators, whether it be journalists creating content, brands creating products, software developers creating apps, or instructors creating online courses to share with the world. Our vision is that StackCommerce not only helps creators financially today, but fuels them to continue to innovate and grow for years to come.”
The future of StackCommerce lies in its ability to serve creators in fresh, innovative ways, which is highlighted by its recent launch of StackMedia. The new performance-based native advertising arm of the company leverages network data and partnerships to drive consumers directly to brands’ websites, rather than into publisher shops. Launch partners include Microsoft, Snap, HelloSign, Monday.com, Vincero, Arcadia Power, Helix, and dozens more. The new division rounds out StackCommerce’s robust monetization toolkit, furthering its mission of serving its network of content and product creators.
StackCommerce is the leading native commerce platform for online publishers, communities and brands. Since its inception, StackCommerce has built new, incremental revenue streams for publishers and empowered its brand partners to reach relevant audiences. StackCommerce’s solutions include: fully-branded shops as well as native product recommendations in editorial, email, social, and in-stream. The company’s partner network reach is currently over 1 billion monthly visitors across more than 750+ publisher partners including CBS Interactive, Hearst, Aol, Scripps, IAC, Gizmodo Media, IDG, Business Insider, and others. Founded in 2011, the company is headquartered in Venice Beach, California. For more information, visit: http://www.stackcommerce.com.