“Imagine watching basketball and hockey with live, crystal-clear play-by-play in your ear, hearing front row sound in the last row or selecting a specific mix at a concert. That is a Mixhalo-powered experience.”
SAN FRANCISCO (PRWEB) September 26, 2019
Mixhalo, the real-time audio platform delivering a high-quality, immersive experience for venues and event organizers, today announces a partnership with, STAPLES Center, the award-winning downtown Los Angeles sports and entertainment arena. Mixhalo’s permanent installation at the industry’s premiere multi-use arena is the first of its kind on the planet. Now, whatever event drew fans to STAPLES Center will be elevated by an unmatched, in-ear audio experience, regardless of their seat.
“STAPLES Center embodies the audio possibilities - and challenges - of the multi-use arena, hosting more than 240 events a year, including professional sports, concerts, awards shows, and more. Mixhalo’s patented cutting edge technology will transform the audio experience for fans at these events,” said Mixhalo CEO Marc Ruxin. “Now, when visitors experience a live event at STAPLES they will be in the driver’s seat. Imagine watching basketball and hockey with live, crystal-clear play-by-play in your ear, hearing front row sound in the last row or selecting a specific mix at a concert. That is a Mixhalo-powered experience.”
At a Mixhalo-powered event, attendees use their phone*, headphones and a free mobile app to create an intimate, personalized audio experience that puts them in control of what they hear -- without relying on the venue’s WiFi.
“We are now at the forefront of how live audio is delivered throughout the arena thanks to Mixhalo,” said Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE. “Mixhalo is fundamentally changing the game for fan experiences, and we’re proud to be the first arena on the planet to bring this cutting-edge technology to our guests.”
With Mixhalo installation in place, the STAPLES Center and Mixhalo teams have begun a rigorous fine tuning of the system including seeking the input of the arena’s home teams, artists, agents, managers, promoters and other STAPLES Center clients to develop customized experiences for their specific guests. For more background on the unique audio experiences Mixhalo can provide, visit the music, sports, conferences, public events and interpretation demos.
How Mixhalo Works
Mixhalo’s low-latency, network-based data delivery platform consists of three key parts:
- A proprietary server connecting directly to an audio mixer or public address system
- A custom wireless solution using our own closed WiFi network
- A mobile app delivering audio directly to attendees’ own phones
For a large arena deployment, Mixhalo deploys its wireless solution through scalable antennas, designed from the ground up for real-time data transmission with, theoretically, an unlimited number of connected clients on the receiving end. Live event organizers and venues like STAPLES Center then connect the server to their sound mixer or PA system and tap into the network to transmit the sound.
As a result, every seat – from the event floor to the last row of the upper bowl – has access to better, more immersive audio, transforming the live event experience. Applications for the platform are extensive, and include: Concerts and Festivals; Conferences and Trade Shows; E-sports and Sporting Events; Interpretation Services; Museums, Megachurches and more.
*Currently available on Apple iOS with Android coming soon.
Mixhalo is a real-time audio platform delivering a high-quality, immersive experience for live events including concerts, conferences, festivals, sporting events, and anywhere people gather to hear content. Founded by Incubus Guitarist and songwriter Mike Einziger and internationally-acclaimed violinist, Ann Marie Simpson-Einziger, Mixhalo enables live event organizers to give audiences exactly what they came for, with real-time audio delivered directly to attendees’ own phones (via a free app) and headphones. Mixhalo has been deployed by big names including Aerosmith, Charlie Puth, Incubus, Metallica, and TechCrunch. The company is backed by investors including Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Another Planet Entertainment, Red Light Management, and others in technology, sports and entertainment.
About STAPLES Center
STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks – STAPLES Center has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 17 of the last 19 GRAMMY Awards shows. STAPLES Center’s nineteen years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts Taylor Swift, Beyonce, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Sade and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none.