Star Micronics and Veras Retail to Offer a Simple and Powerful Point of Sale for Specialty Retail

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Veras CheckOut for POS and Veras Extend for mobile POS, along with Star’s mC-Print3 printer, enable retailers to conduct effortless checkouts and orders across multiple channels

“Partnering with technology leaders like Star Micronics is a key part of our business strategy,” says Rohit Vir, CEO and Founder of Veras Retail.

Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is proud to announce that Veras Retail, a leading provider of point of sale, inventory, omnichannel execution and CRM software solutions, now supports the new Star mC-Print3 thermal printer. Together, Star Micronics and Veras Retail are providing retailers with a point of sale solution that is designed to complement—not duplicate—their merchandising and ERP systems.

Veras CheckOut for point of sale enables retailers to effortlessly carry out corporate strategies with a powerful pricing engine, enterprise-wide visibility into inventory levels, and the ability to access customer information and orders across channels. With built-in integrations to leading EMV-capable payment solutions, the solution enables retailers to effectively and simply follow PCI standards. It also features a variety of omnichannel “save the sale” capabilities, allowing customers to save items in their online cart and then purchase in-store. Veras Extend for mobile POS uses the same data and business logic as Veras CheckOut, enabling store associates to interact with customers anywhere on the sales floor.

Paired with Star Micronics’ mC-Print3 printer, Veras CheckOut and Veras Extend offer an intuitive user experience and maintenance. The mC-Print3 offers a compact footprint, and is equipped with multiple interfaces and HUB capability, allowing retailers to power their POS peripherals such as customer displays or barcode scanners, directly through the printer.

Veras CheckOut and Veras Extend with Star’s mC-Print3 also come ready-to-use with Star Micronics Cloud Services, including PromoPRNT. PromoPRNT allows retailers to simply create and schedule printed promotions, coupons, surveys, and more. The Star Micronics Cloud Dashboard hosts hundreds of drag-and-drop shapes, icons, and text, along with pre-designed promotion templates. The dashboard also provides customer data for when a promotion is printed or redeemed.

“We are committed to providing retailers with best-in-class store systems solutions that enable them to provide a seamless shopping experience and build better relationships with their customers,” says Rohit Vir, CEO and Founder of Veras Retail. “Partnering with technology leaders like Star Micronics is a key part of our business strategy. We are pleased that our Veras CheckOut and Extend users can benefit from the integration with Star’s mC-Print3 printer.”

About Star Micronics
Star Micronics, one of the world’s largest POS providers, has designated a portfolio of printing, secure cash management, and customer engagement solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complimentary SDKs allow users to utilize Star printers in tandem with Android™, and iOS iPad® and iPhone® devices to generate receipts for all of its printers. Always leading, and always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, visit or follow us on Facebook, Twitter, YouTube, or LinkedIn.

About Veras Retail
Founded in 2008 as Zoftec LLC, Veras Retail builds unique and innovative software solutions to connect with consumers at the point of decision. It starts at the store, providing point-of-sale/mPOS, inventory, cross-channel execution and CRM applications. Headquartered in Phoenix, Ariz., Veras Retail is focused on using technology to foster enjoyable, meaningful, and profitable interactions between retailers and consumers. Veras Retail POS solutions power more than 130,000 lanes every day in over 50 retailers around the world. Learn more at

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Brianna Moriarty
Star Micronics
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