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Start-Up Behind the First-Ever Foldable Straw That Raised $1.8 Million Set to Pitch on Shark Tank's Season Premiere

FinalStraw's Founders Take on the Sharks with a Mission to Rid Oceans and Planet of Single-Use Plastics


News provided by

FinalStraw

Oct 02, 2018, 08:00 ET

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LOS ANGELES, Oct. 2, 2018 /PRNewswire-PRWeb/ -- On the heels of their Kickstarter success, millennial entrepreneurs Emma Cohen, 32, and Miles Pepper, 23, will appear on Shark Tank's season premiere on October 7, 2018. With over 150,000 FinalStraws sold through the Kickstarter and their official site http://www.finalstraw.com, it's clear that FinalStraw™ is here to stay, and that people are very excited about finding a convenient, sustainable alternative to plastic straws.

Co-Founder and President Miles Pepper explains "When we launched FinalStraw's Kickstarter, our goal was to sell about five thousand units, and now we're producing hundreds of thousands. We could have never imagined this success leading to pitching our idea on SharkTank. We're excited to bring our mission of ridding the planet of single-use plastics to the Sharks, and their global audience"

When we launched FinalStraw’s Kickstarter, our goal was to sell about five thousand units, and now we're producing hundreds of thousands.

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The Kickstarter launched at a time when Starbucks, Marriott, and the state of California all banned plastic straws, and multiple news sources reported that Americans dispose of more than 500 million straws each day. The timely success of the Kickstarter campaign was exciting, but led to an unexpected hurdle for the FinalStraw team—an epidemic of counterfeit straws hitting the market. Our tally is now in the hundreds.

CEO and Co-Founder Emma Cohen says, "At the heart of FinalStraw™ is our goal of reducing waste by creating the final straw you would ever need in your lifetime. But the companies knocking off our product are actually creating more waste because their straws are made from low-quality, harmful materials that fall apart after a couple of uses."

FinalStraw™ is now available for pre-orders. The first shipments of straws will be sent to customers all over the world on November 15th—just in time for the holidays.

                                                                                     ###

FinalStraw™ is the world's first collapsible, reusable straw. Offered in a variety of colors, FinalStraw™ comes in a keychain sized carrying case made of recycled plastic and features a retractable 9-inch metal straw, drying rack, and cleaning squeegee. It's also dishwasher safe. At $25 a straw, FinalStraw's mission is to replace plastic straws, making way for a "Straw-Free Earth by 2032." Part of their proceeds will go to an environmental charity, and for millennial entrepreneurs Emma and Miles, FinalStraw™ is just the beginning. Under the parent company The Final Co., they will expand their line of Foreverables™, the world's best and most convenient alternatives to single-use plastics.

Media Contact:
Helen Sharp
Public Relations at FinalStraw™
helen(at)finalstraw.com
713.385.3008

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SOURCE FinalStraw

Related Links

http://www.finalstraw.com

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