Startup Women Founders Join Forces to Fight Cancer for Breast Cancer Awareness Month

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Excy, genneve, Heroclip, Pulse, Teadora and TomboyX will donate a percentage of their October proceeds to the American Cancer Society

We couldn't do what we do without our volunteers and donors and truly appreciate these amazing Pacific Northwest women founders coming together to help contribute to our mission to free the world from cancer--Larry Andrus, executive director with the American Cancer Society.

Six women entrepreneurs today announced that they have united for Breast Cancer Awareness Month. The CEOs of each national brand, which include Excy, Genneve, Heroclip, Pulse, Teadora, and TomboyX have committed to donate a percentage of October proceeds to support the American Cancer Society efforts to save lives. Heroclip is releasing a special limited run of “Pink Ribbon” design for the month of October.

Breast cancer is the most common cancer in American women, except for skin cancers. Currently, the average risk of a woman in the United States developing breast cancer sometime in her life is about 12 percent. This means there is a 1 in 8 chance she will develop breast cancer. Men can also get breast cancer.

“We couldn't do what we do without our volunteers and donors and truly appreciate these amazing Pacific Northwest women founders coming together to help contribute to our mission to free the world from cancer,” said Larry Andrus, executive director with the American Cancer Society. “They are flexing their entrepreneurial muscles to fight against cancer. I can’t tell you how grateful we are to these women as they band together to make an even bigger difference.”

STOMP CANCER WHILE YOU SHOP donated the domain for three years to the Pacific Northwest women entrepreneurs, where the companies will feature their Breast Cancer Awareness campaign. The women hope this year’s event is the first of many where more startups nationwide, both men and women, will come together annually during Breast Cancer Awareness month to fight cancer together.


  • Excy offers people battling injury, disability, or disease more time, places, and flexibility to enjoy the benefits of upper and lower body cycling without the barriers of big, expensive, and socially isolating exercise equipment. We do this with a mobile coaching platform and a 14-pound system that folds for easy storage and transport, yet simulates the same cardio and strength-training movements frequently used by rehabilitation centers like a recumbent exercise bike or upper body ergometer.
  • genneve is on a mission to demystify menopause and empower women to take control of their health in midlife. By increasing access to information, products and health providers, genneve helps bring relief for symptoms commonly associated with menopause, including sexual discomfort, hot flashes and brain fog. Our flagship product, genneve’s Intimate Moisture targets the all-to-common feminine dryness that can make everyday life and intimacy uncomfortable. Telehealth access to health providers is now on a waitlist basis and will launch late 2018.
  • Heroclip is all about making daily life easy so you can fit more fun and adventure in it. For the month of October, Heroclip will give 10 percent of Pink Ribbon sales to the American Cancer Society. The company was started when the founder, Mina Yoo, had the profound (!) realization that some of life's greatest adventures require a lot of gear, but carrying that gear and keeping it organized is cumbersome and inconvenient. Heroclip products are the extra hands that keep your stuff together and within easy reach. Its flagship product is an exceptionally versatile hook-swivel-clip system that hangs anything, anywhere -- a backpack on a tree branch, a diaper bag on a stroller, a paint can on a ladder. Get the most out of your adventures with Heroclip.
  • Pulse has brilliantly reinvented and modernized the personal lubricant experience that has not seen dramatic improvement in well over a century. Developed by women for women and recommended by gynecologists, Pulse offers a healthy, convenient, and luxurious experience that eliminates all of the unpleasant and annoying issues associated with lubricant use; unhealthy ingredients, sticky-icky residues, mess, shockingly cold feel, inconvenience, and unhygienic bottles and tubes. Both Pulse formulations, Natural water-based H2Oh! with pure chia extract for superior hydration and silicone-based Aloe-ahh with soothing Aloe and Vitamin E, are best-in-market and FDA cleared that include only healthy and natural ingredients to offer exceptional comfort. They are silky not sticky, fragrance free, and 100% hypoallergenic for no irritation. They are packaged in chic-stylish Pulse Pods that are discreet, clean, recyclable, and spa-like in appearance. Then, to truly elevate your comfort and intimacy to another level, pair Pulse Pods with our Pulse warming device for a completely luxurious experience; Touchless, motion controlled activation, delivers soothingly warm and clean lube in precise amounts upon your request. Featured in Health Magazine, Cosmopolitan, InStyle, BuzzFeed, Essence, The Doctors, Refinery 29, etc. Pulse, it's the comfort you deserve. #MadeByWomen
  • Teadora is inspired by ancient Brazilian beauty secrets works with our community of enthusiasts to craft an eco-chic collection of vegan, cruelty- & toxin-free, multi-tasking products infused with magically potent Brazilian superfoods. Our commitment to Clean Beauty Products is as important as our passion for sharing the bounty of Brazilian ingredients and rainforest conservation. Enthusiastically B-Corp Certified and designated "Best for the World" two years in a row, we aim to become the Patagonia of the beauty industry - driving a shift in the industry, fighting climate change and helping to protect and save the Amazon rainforest. Part of our proceeds are dedicated to a multi-year project to preserve more than 75,000 acres in the Amazon Rainforest.
  • TomboyX was created from the idea that everyone deserves comfortable underwear, wherever they fall on the size or gender spectrum. TomboyX is size inclusive and sustainable and offers a full range of styles from a thong to a 9” boxer brief. Founded in Seattle, WA in 2013 by Fran Dunaway and Naomi Gonzalez.

“This month is all about encouraging women and men to take steps to help lower their risk of developing breast cancer and help find it early, when it's easier to treat,” said Jill Angelo, founder and CEO of genneve. “It’s exciting to see this initiative come out of the Pacific Northwest, which has a great startup community that is passionate about health. We look forward to seeing who joins us this year and next to grow this effort.”

“As women led companies we have a unique compassion for Breast Cancer Awareness and those who navigate its challenges,” said Amy Buckalter, founder & CEO at Pulse. “Our team works with many organizations and physicians who provide care for breast cancer patients and survivors; our healthy and natural lubricants deliver the superior comfort they deserve.”

“Every day we are exposed to dangerous and toxic cancer-causing ingredients” says Valeria Cole, founder of new beauty brand Teadora. “I started Teadora to lead a shift to #cleanbeauty, making sustainable, high-performance naturals affordable and accessible. The daily choices we make matter, and the Teadora community is excited to step up and support the critical work of the American Cancer Society in this way.”

“Each of our companies was started with a mission to promote empowerment, affirmation and well-being to our customers’ lives, and we believe with all our hearts that we are making a difference in the world,” said Fran Dunaway, co-founder and CEO of TomboyX and breast cancer survivor. “We’re doing our part to help stomp breast cancer because it impacts our families, our friends, our customers, and us.”

“We might be small startups compared to giant companies, but we have big hearts and want to inspire entrepreneurs to always give back,” said Michele Mehl, founder & CEO of Excy and board member of the Washington American Cancer Society. “We’re tired of cancer bringing down our families, friends, co-workers, and communities. We collectively have more impact when we fight together.”

“We have created jobs, brought the world products that people can’t live without, and are excited to come together with this powerful community of strong women to fight cancer,” said Mina Yoo, founder at Heroclip. “We hope other founders all over the world join this effort to show that companies, big and small, that we are stronger together to tackle some of the world’s biggest challenges.”

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