New Contextual Viewership-Based Data Coupled with Real-time Intent Data Enables Hyper-Targeted CTV Campaign Performance
WASHINGTON, Sept. 5, 2024 /PRNewswire-PRWeb/ -- Statara Solutions, a data analytics and customer intelligence solutions provider, today announced a groundbreaking partnership with Proximic by Comscore. This collaboration will integrate Proximic's industry-leading viewership-based contextual targeting data into Statara's Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns.
"We are thrilled to partner with Proximic by Comscore to bring their powerful contextual intelligence into our Statara platform," said Bryan Whitaker, CEO, Statara Solutions. "This integration is a game-changer for advertisers, providing them with the most detailed and powerful planning and buying tools available for CTV and cross-platform campaigns. Our clients can now achieve a level of precision in their targeting that was previously unattainable, driving better outcomes for their marketing efforts."
With this partnership, advertisers will gain access to custom datasets, equipping them with contextual targeting capabilities designed for performance. Now by coupling Proximic contextual data with real-time intent data, Statara Media Platform can pinpoint potential customers and highlight data signals relevant to an organizations' products and services. Onboarding and activating those segments through the Statara, Media Platform the digital campaigns are tailored to reach specific audiences with high purchase intent. The platform's unparalleled programmatic targeting capabilities ensure that rich campaigns are delivered to high value prospects, thereby maximizing conversion potential.
David Algranati, Chief Innovation Officer at Comscore, added "Our collaboration with Statara Solutions marks a significant step forward in the evolution of media buying. By combining Proximic's robust viewership data with Statara's innovative Statara Media Platform, we are empowering advertisers to execute highly effective campaigns with unparalleled accuracy. This partnership underscores our commitment to providing the best-in-class data solutions to the market."
About Proximic by Comscore
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore's trusted datasets and the industry's leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-less audience and content targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. For more information about Proximic by Comscore, please visit http://www.proximic.com.
About Statara Solutions
Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company TARA Group. For more information, visit http://www.statara.com.
Media Contact
Jennifer MacLeid Qotb, Young & Associates PR Statara Solutions, 3014617062, [email protected], www.statara.com
SOURCE Statara Solutions
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