Accolades Continue for Data-Driven Intent Media Buying Platform Since Summer 2024 Launch
WASHINGTON, Oct. 21, 2024 /PRNewswire-PRWeb/ -- Statara Solutions, a data analytics and customer intelligence solutions provider, today announced that its breakout Media Platform has won the Advertising Technology category for the prestigious 2024 Global Tech Awards. The Global Tech Awards honor outstanding achievements in technology, recognizing innovative organizations and professionals who are making a significant impact across the globe.
The award celebrates Statara Solutions' Media Platform, a holistic solution that enables precision targeting for marketers and agencies and data-driven attribution of digital campaign performance. By harnessing intent data, the media platform can pinpoint individuals and highlight data signals relevant to an organizations' products and services. Onboarding and activating those segments through the media platform, the digital campaigns are tailored to reach specific audiences with high purchase intent. The platform's unparalleled programmatic targeting capabilities ensure that rich campaigns are delivered to high value prospects, thereby maximizing conversion potential.
"We are thrilled to receive the 2024 Global Tech Awards honor for best in advertising technology, particularly just after winning The 'Sammy' Technology Award earlier this year," said Bryan Whitaker, CEO, Statara Solutions. "This is even more validation that our platform transforms the way advertisers connect with their audiences through rich, data-driven insights and is creating a lot of momentum and adoption among marketers."
The Global Tech Awards serve as a benchmark for excellence in technology, shining a spotlight on organizations that are pushing the boundaries of innovation.
About Statara Solutions
Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company TARA Group. For more information, visit http://www.statara.com.
Media Contact
Jennifer Qotb, Young & Associates PR for Statara, +13014617062, [email protected], www.statara.com
SOURCE Young & Associates PR for Statara
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