State Auto Insurance Integrates Flyreel to Deliver AI-Driven Property Inspections

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Flyreel’s Property Assistant Delivers More Personalized Coverage and Streamlines Underwriting Process for State Auto Policyholders

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"We're able to get more information about what our customers need more quickly, and they get more personalized coverage without sacrificing their privacy."

Flyreel​, the most advanced Artificial Intelligence (AI) solution for property insurance underwriting, risk management, and claims, announced today that State Automobile Mutual Insurance Company (State Auto), a leading digital provider of property and casualty insurance, is now a fully-deployed Flyreel customer.

State Auto has deployed Flyreel’s Property Assistant to guide policyholders through their own AI-assisted property surveys using the camera on their smartphone and powerful, insurance-specific computer vision technology. The data provided by Flyreel’s platform enables State Auto to provide their customers with more personalized coverage while benefiting from a streamlined underwriting process.

“We're excited to offer our customers Flyreel's easy-to-use tool that helps make sure they're getting the right protection," said Mike LaRocco, President and CEO of State Auto. "We're able to get more information about what our customers need more quickly, and they get more personalized coverage without sacrificing their privacy."

Flyreel’s patent-pending technology automatically guides users through their home while identifying and documenting important features, contents, risks, and other details relevant to the policy and policyholder. Using this data, State Auto can better personalize coverage and in some cases engage proactively to help customers mitigate risks that could impact their homes or property.

“State Auto has differentiated themselves as a leader in innovation by continuing to invest in and implement the best technology for their customers,” said Cole Winans, CEO, and Founder of Flyreel. “As a fully deployed Flyreel customer, we’re excited to support their mission of delivering the best experience possible to their policyholders.”

About Flyreel
Flyreel provides insurance-specific AI solutions to commercial and residential property insurance carriers. By putting the power of AI in the hands of both policyholders and insurers, Flyreel automates the data capture process while improving underwriting, risk management, and claims experiences. Flyreel's proprietary computer vision and machine learning technology empowers carriers to make smarter and more efficient data-based decisions while providing policyholders with highly personalized customer experiences. Flyreel is based in Denver, Colorado.

About State Auto
State Automobile Mutual Insurance Company (State Auto), headquartered in Columbus, Ohio, is a super regional property and casualty insurance holding company. The company is primarily engaged in writing personal and business insurance products exclusively through independent insurance agencies and is proud to be a Trusted Choice® company partner.

State Automobile Mutual is part of the State Auto Group, which is rated A- (Excellent) by the A.M. Best Company and includes State Automobile Mutual, State Auto Financial Corporation, State Auto Property & Casualty, State Auto Ohio, State Auto Wisconsin, Milbank, Meridian Security, Patrons Mutual, Rockhill Insurance, Plaza Insurance, American Compensation and Bloomington Compensation. Additional information can be found online at

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Cole Winans
(303) 898-0536
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Kyle Anderson
State Auto
(614) 917-5497
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