Statista Taps Infutor to Enrich Its Facts Database with Trusted Consumer Identity Data

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Identity Resolution Leader Boosts Statista Users’ Access to Deterministic Consumer Data for More Informed Fact-Based Decisions

“As the independent authority in consumer identity management, Infutor is excited to work with Statista to enrich their consumer dataset.” --Zora Senat, Infutor’s vice president of strategic partnerships

Consumer identity management expert Infutor today announced that leading global business data platform Statista has added Infutor’s robust consumer data to its facts database. This enables Statista to offer its greater than 1.5 million registered users access to a more complete consumer dataset for informed business decisions.

Statista’s well-sourced statistical data and market research for business and academic users across 600 industries now includes access to Infutor’s deterministic, authoritative and permissible consumer data. This new data includes real estate and property information, automotive ownership data, demographic data and more from deterministic sources such as telephone, deed and property information, subscription services and numerous other privacy and security-compliant sources.

For Infutor, the Statista partnership is part of a strategic initiative to extend the reach of its data by broadening its scope of channel partners.

“As the independent authority in consumer identity management, we are excited to work with Statista to enrich their consumer dataset,” said Zora Senat, Infutor’s vice president of strategic partnerships. “Our robust Identity Graph of 255 million consumers ensures up-to-the-minute consumer data accuracy which brings decided advantages to partners seeking trusted, authoritative data.”

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers’ data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit

About Statista

Statista is the global No. 1 business data platform. Statista, founded in 2007 in Germany, has around 700 employees in its offices in Hamburg, London, New York, Los Angeles, Paris, Singapore and Tokyo.


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