Stayhealthy Teams Up With Former NBA Player Kareem Rush

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Healthcare Technology Company Joins Forces with Athlete’s Rush Forward Foundation To Reach Young People Through Sports Including Augmented Reality as a Way to Educate and Engage Users About Their Health

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Stayhealthy has announced that it has partnered with former NBA basketball player and health education activist, Kareem Rush, and his educational foundation. The joint initiative will leverage Stayhealthy’s mobile education and activity platforms including Color Quest AR, which has been selected by Apple as one of their favorite apps for children, received favorable reviews from many industry journals, and is being downloaded and used in over 180 countries worldwide. In addition, the program will also be using The Body Fact Index, a new platform designed to give the user control of their health and featuring personalized augmented reality representations of the bodily organs. Both will contribute to the Rush Forward Foundation’s programs that provide inner city youth with educational activities about health and wellness.

“Kareem is an icon,” said Ziggy Kormandel, Stayhealthy’s President. “His career as a successful professional athlete playing for the Los Angeles Lakers, Indiana Pacers, Philadelphia 76ers and others, has made him a role model who can speak with authority about the benefits of healthy living and activity. We admire his dedication to giving back to his community and are thrilled to be part of the incredible work that he is doing for young people through his foundation.”

“Stayhealthy’s philosophy of educating and engaging children about health is right on point with our work at Rush Forward—especially with the Boys and Girls Clubs of America,” stated Kareem Rush. “The Boys Club is where I first fell in love with basketball. So, bringing in the champions and celebrities who are passing through town is a great way to show kids why keeping active and healthy eating is so important both on and off the court.”

“What Rush Forward is doing with its sports program is a perfect fit with our recent Snack Town All-Stars music videos released through Universal Music Group,” added Stayhealthy CEO, John Collins. “We designed these songs to be performed by characters from the successful Color Quest platform to get children up and dancing, and to learn about healthy foods at the same time. “The Stay Healthy Shake” and recent “Holiday Mashup” have now done over 900,000 views and streams, so families are really responding to the message. It’s also truly gratifying that Kareem agrees that education is entertainment, and the perfect way to engage and impact children for the better.”

Rush Forward was founded three years ago by Kareem Rush, who in addition to being a professional athlete, is also now a certified, personal trainer. The foundation’s mission is to use physical activity to inspire young people and their families to pursue active, healthy lifestyles. This year, Kareem plans on taking his sports curriculum to Africa as part of a sister program in Kenya with the Global One Foundation. The Stayhealthy campaign will benefit the Rush Forward Foundation through a social media “gives back” program that launches this month.

About Stayhealthy, Inc.
Founded in 1995, Stayhealthy Inc. is a healthcare technology company that has brought together the most advanced tools to measure, track and change the health and wellness status of millions of users. Over the decades, Stayhealthy has learned what doesn’t work in healthcare, and as a result, has identified engagement, education and retention as its core strategic initiatives. Stayhealthy is now launching a mobile platform with apps based on highly accurate, clinically valid screening tools delivered with patented augmented reality technology.

Led by Chairman and former Secretary of Health and Human Services, Governor Tommy Thompson, Stayhealthy’s mission has been focused on successfully addressing the growing epidemic of diseases that are linked directly to excess body fat such as many cancers, Type 2 diabetes, heart disease and stroke.

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Kevin Stein
since: 09/2019
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