The first thing you need to know when starting an Ecommerce Business is that you're not creating a new product you're solving a problem. This is the most common mistake individuals make.
MONROE TOWNSHIP, N.J. (PRWEB) May 20, 2020
Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the recent nationwide stay-at-home orders rendering shopping in-person close to impossible.
Brick and Mortar: Go Online or Die
The pandemic and consequential restrictions imposed on business have forced most brick and mortar retail shops to evaluate their business strategies and develop or strengthen their online presence and eCommerce shops. The establishments who didn't or cannot go online are most likely not going to make it to the next Quarter but being online is not enough. A strategy must accompany it.
Niche Yes but Diversify
Niche marketing has grown in popularity as it helps a business define a voice and stands out from the crowd, instead of trying to be everything to everybody, a small business should determine a path where they can be seen. Nevertheless, niche marketing doesn't mean focusing on only one product; to the contrary, it calls for product rotation. "A major part of being successful online is not solely focusing on one product, especially if a business is just starting on its eCommerce journey; it must remain vigilant and adapt to viral trend changes quickly," says Steven Ridzyowski.
Steven attributes his agency's ability to adapting to changes quickly as the main reason he has seen his business flourish during these challenging times. He strongly believes that this adaptability is one of the critical talents that he brings to his roster of clients and why he has been able to help them thrive while others failed.
Nurture a Loyal Customer Base
Steven also recommends that a niche company wanting to get ahead of the competition needs to focus on attracting a local customer base from day one. Another benefit of focusing on building loyalty is that a fan base shares the love online on social media channels and Yelp, with their friends and family, and if effect, helps with cutting down the marketing cost. A loyal customer base is free advertising!
Keep an Eye on the Trends
Importantly, watch what your competition is doing and study where your industry is gaining and losing market. Ask yourself, what are today’s success stories and how can we replicate it? A trend to mind is inventory deployment, Steven said, “Large Inventory will be all held in one place versus multiple stores, and the future products will be shipped directly to consumers.”
If you stay focused, keep up with the trends and stay ahead you'll be able to accomplish much more when targeting your key audience.
About Steven Ridzyowski
Steven Ridzyowski, a leader in the eCommerce/digital media buying space for over ten years, is based in Monroe Township, N.J. He has helped hundreds of companies, both large and small, reach their full commercial potential. Steven Ridzyowski is a member of the Forbes Business Council and the Young Entrepreneur Council.
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