Steven Yaffe Joins g2o as SVP, Chief Revenue Officer

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Yaffe will lead the business development team at largest digital and technology experience company based in Ohio

“We’re excited about the unique perspective and breadth of experience Steve brings to g2o,” said g2o CEO Kelly Gratz.

Today g2o announced the addition of Steven Yaffe to the team, joining as g2o’s new SVP, Chief Revenue Officer. In this role, Yaffe will advance g2o’s solution offerings, driving growth across the company’s four key industry segments (healthcare, financial services, public sector, and retail). His focus will be on helping companies in these industries gain value from the intersection between data, technology, and experience.

Yaffe’s background includes over 15 years of Life Science experience in Pharma, Biotech, and Med Device, having spent time at Searle, Pfizer, Genzyme, and Zimmer in leadership sales and marketing roles. Prior to g2o, Yaffe spent over eight years in consulting with Columbus-based Pillar (now Accenture) as a sales leader.

Yaffe’s experience blends industry expertise with an understanding of how data, technology, and user experience shape effective customer engagements and drive bottom-line impact.

“We’re excited about the unique perspective and breadth of experience Steve brings to g2o,” said g2o CEO Kelly Gratz. “He mirrors g2o’s passion for the technology industry and assisting our customers in developing an effective data, tech, and experience foundation, ultimately helping our clients deliver business outcomes. We’re excited for Steve to lead these efforts in support of each and every g2o client”

About g2o
With a talented and cross-functional team, g2o collaborates to take clients from goals to outcomes. They bring integrated design, technology, and data solutions that break down silos, dig into what customers really care about, and deliver meaning with every new interaction. As a result, clients are more equipped to attract and retain customers, create new opportunities, and improve business efficiencies, all with a keen eye on the overall customer experience.

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Melissa Herrett
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