Storied Life Meets Storied Treasures: NY Elizabeth Expands Its Modern Art Division

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From A Humble Beginning to Storied Treasures

NY Elizabeth board has made unanimous decision to expand its Modern art auction. Renewed Modern Artist Jonathan McAfee painting collection will be auctioned October 4th 2020. NY Elizabeth shares history of its early client Mahmud Khayami and how the auction house has evolved from an art gallery in Mayfair to one of the leading online luxury auction house.

Renown for his prowess as an entrepreneur, industrialist, and financier, Mahmoud Khayami also gained stature internationally as a philanthropist with a penchant for collecting exquisite Persian art across a storied life.

Born in Masshad, Iran from meager beginnings, Mahmoud Khayami - along with his brother Ahmad - founded the largest industrial complex in the country. Through their Iran National Company, the brothers produced the popular Peykan cars with the Hillman-Hunter company of England. After moving from Iran and resettling in London, Khayami successfully managed the distribution of Mercedes-Benz cars in both the United States and Britain, continuing his philanthropic activities under The Mahmoud Khayami Foundation.

There is no doubt about how Khayami’s involvement in the automotive industry changed the sector internationally, with the icon also launching the Bank of Iranian Industries, and the Kourosh Department Stores, the first chain of retail stores within the country. Through his philanthropic efforts with The Khayami Foundation, Khayami was invested as a Knight of the Pontifical Order of Pope Saint Sylvester by Pope John Paul II in 2004, invested as a Knight Commander of the Royal Order of Francis I by Prince Carlo, decorated by the late King Hussein of Jordan, and appointed as an honorary OBE in 2011 for services to education by Queen Elizabeth II.

Collecting a History

Through the Khayami Collection, Mahmoud’s passion for Persian art permeates as it encompasses the cultural heritage across many forms from ceramics and jewelry, to rich ornaments and paintings. Persian art is noted for its cultural and regional interconnectivity and is heralded as one of the most influential periods throughout the history of art. The Khayami Collection began its art procurement through purchases with NY Elizabeth and cultivated impressive acquisitions that eventually were sold to the Doha Museum. Through their collaboration, Khayami’s collection of Persian art stands as a testament to aesthetic appreciation and knowledge of the era.

The Cultivation of Fine Art

Connecting clients to exquisite pieces is a mission that CEO Nouriel ‘Gino’ Yazdinian has navigated for decades at NY Elizabeth, his family recognized internationally in the art gallery world since 1956. The company has maintained an elite status within the industry, and Yazdinian has utilized his previous career paths as a tech executive and pioneer in social networking to take the business to the next level. As a lover of fine art and luxury goods, Gino has grown NY Elizabeth towards the micromanagement of luxury goods, fine antiquities, and the sale of original artwork. With a focus primarily on art from the 16th - 19th centuries, luxury vehicles and watches, contemporary modern art, and high-end fashion, NY Elizabeth acts at the behest of their clients to procure goods according to their wishes. Now recognized as a leading authority for a luxury online art auction, the gallery has arranged private deals for some of the world’s most respected classic painters, including Picasso, Monet, and Renoir.

A Bold Direction in the Art World

Mahmoud Khayami is one example of the prominent art collectors that are an integral component of NY Elizabeth’s family client list, and the passion for collecting items from the luxury goods market ensures that all quality expectations are met and exceeded. Alongside his business partner Nicholas Lauter, Gino Yazdinian has revolutionized the online auction blueprint by revamping the business towards expansion that has expanded into the digital realm of the Xennial and Millennial generations. These monumental moves speak to younger generations that are interested in collecting art and maintains NY Elizabeth’s place at the forefront of the industry.

Mahmoud Khayami’s commitment to art collection combined with NY Elizabeth’s family expertise in acquisitions proved to be a productive pairing, something the art gallery manages with many of its clients interested in private sales of luxury items. Boasting a clientele list that covers over 15 countries, and more than 8,000 bidders, in 2019, the auction house surpassed 230 auction sales. NY Elizabeth is a vocal member of the art community and is recognized as a powerhouse in the online luxury art auction world. Clients that value exclusive modern art, diligent service, and years of expertise turn to NY Elizabeth because they have confidence in the company to procure the luxury goods they desire.

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Alex Anderson

Alex Anderson
NY Elizabeth
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