Strategic Franchising Selects 919 Marketing Company to Lead National Franchise Development Marketing Programs

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Parent Company of Five Service-Based Brands Taps Marketing Company to Attract New Franchise Partners and Improve Brand Awareness

“Our company has a tremendous reach, and that’s why we thought it was a good time to team up with an agency that uses every strategy available to help brands grow."

Strategic Franchising, parent company of five service-based brands including Caring Transitions, Pet Wants, TruBlue, The Growth Coach and Fresh Coat, is partnering with 919 Marketing, an award-winning national franchise marketing and franchise PR agency, to help lead its franchise recruitment marketing initiatives.

Strategic Franchising chose 919 Marketing to help attract qualified franchisees who are ready to take advantage of a diverse range of business opportunities in 2021.

“With five different brands, we have something for anyone who wants to step into franchising,” said Chelsea Penzone, Strategic Franchising Vice President of Brand Management. “919 Marketing has a long history of helping franchises reach, influence and convert great candidates into qualified leads to learn more about business ownership opportunities.”

Strategic Franchising, which was founded by successful entrepreneur Gary Green 30 years ago, now has a family of more than 600 locations across the United States. Each franchisee in the system benefits from the collective vision and leadership from the team of franchise business executives.

The Strategic Franchising family of brands will now benefit from the expertise of a national content marketing agency that prioritizes both strategy and storytelling through innovative tools such as 919 Insights, franchising’s leading content intelligence platform based on data analytics.

“Our company has a tremendous reach, and that’s why we thought it was a good time to team up with an agency that uses every strategy available to help brands grow,” Penzone said. “919 Marketing is the perfect partner for us because we are looking to take an analytical approach to our expansion. We will utilize data to develop and deliver content to great candidates for all of our brands.”

“We are excited about this new partnership with Strategic Franchising and its five powerhouse brands,” said David Chapman, 919 Marketing Founder and CEO. “As an agency, we are able to leverage our decade+ of franchise marketing experience to provide our clients with proven, innovative solutions to outperform the competition. We are confident that our industry-exclusive AI-powered marketing analytics platform will lead the development of data-driven marketing solutions that will help the entire Strategic Franchising family expand mindshare and market share.”

For more information on Strategic Franchising, please visit:

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About 919 Marketing

Serving the franchising industry for more than a decade, 919 Marketing is ranked by INC. as the fastest-growing franchise content marketing and PR agency in the country. 919 Insights, the franchise industry’s exclusive AI-powered data analytics platform, uncovers and tracks actual buyer engagement and conversion on your brand website and social media platforms, and the platforms of your major competitors.

The resulting buyer intelligence powers 919’s in-house franchise content marketing services; brand strategy and messaging, LINK® strategic planning and research, CEO branding, crisis communications, national and local market PR, social media marketing, organic and paid search, creative services, and full-scale video production.

919 Marketing is a proven, go-to source for national companies of all sizes that want to grow their businesses. For more information, please contact David Chapman, CEO, at 919-557-7890 or email

About Strategic Franchising

Strategic Franchising Systems is a group of privately held franchise organizations that offer low-cost, home-based and proven franchise models to individuals seeking entrepreneurial opportunities. All of the Strategic Franchising brands provide highly effective marketing, training support and technology systems that provide franchise owners with high potential for significant income and profits.

Our companies include Caring Transitions, Fresh Coat, The Growth Coach, Pet Wants and TruBlue Total House Care. Our brands are recognized internationally and nationally by Entrepreneur Magazine, Franchise Times, and other publications as the #1 Franchise in their respective industry. Combined, these systems currently have over 600 locations nationally and internationally.

Strategic Franchising Systems was founded by Gary Green who is known for being one of today’s most successful founders in franchising. “We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress, and risk of starting their own businesses from scratch,” Green Said. For more information, please contact Chelsea Penzone, Vice President of Brand Management, at 513.334.1436 or email

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