Stukent Introduces New Consumer Behavior Textbook

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Industry Expert Authors Highly Anticipated Text

Stukent, Inc. launched its newest textbook for higher education, Consumer Behavior: A Marketer's Look Into The Consumer Mind, on Wednesday, Dec. 5. This text is Stukent's latest addition to its growing offerings of digital marketing courseware.

Consumer Behavior is up to date with industry standards and trends while providing content on how to influence purchase decisions. The Consumer Behavior courseware is complete with in-class activities that build practical, hands-on skills and video resources to enhance class instruction.

The author, Radhika Duggal, has multiple years of experience that led up to her decision to write the textbook.

"My background in consumer behavior and marketing has influenced this courseware," says Duggal. "It has pushed me to be thoughtful about highlighting real world-examples and uses of consumer behavior theory throughout the courseware because marketers really do use consumer behavior theory in their day jobs!”

Duggal, who is an instructor at New York University, says the courseware provides “a heavy emphasis on projects and activities as I have learned that students learn the material the best when they are trying to put consumer behavior theory into practice."

For more information on Consumer Behavior: A Marketer's Look Into The Consumer Mind and to learn more about Stukent, Inc., contact Kelton Brough at kelton.brough@stukent.com or visit https://www.stukent.com/consumer-behavior/.

Stukent, Inc. provides digital courseware for high schools and higher education while fulfilling its mission to help educators help students help the world. Stukent courseware — which has been used by over 1,200 instructors in over 40 countries — includes first-in-the world simulations, continuously updated digital textbooks and expert mentoring sessions by industry professionals.

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Hailey Voorhies
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