How different are avid NFL fan bases, really? Ahead of the Chiefs vs. Eagles Superbowl, the team at HUCKLE (a consumer identity software platform) analyzed 10,000 avid fans and discovered that they share more similarities than differences. From diet preferences, vacation habits, to social media usage—proving the rivalry runs deeper than just team colors.
KANSAS CITY, Mo. and PHILADELPHIA, Feb. 7, 2025 /PRNewswire-PRWeb/ -- As the Kansas City Chiefs and the Philadelphia Eagles prepare to face off in the highly anticipated Super Bowl, HUCKLE, a consumer identity software platform based in Columbus, Ohio, has taken a deep dive into the data to reveal what truly sets these two dedicated fan bases apart. Beyond the touchdowns and halftime shows, the big game is a battle of cities—each with its own unique culture, demographics, and traditions.
The Super Bowl may be a battle, but Eagles and Chiefs fans have more in common than they'd like to admit. While you're out there passionately defending your team this weekend, just remember the person on the other side of the rivalry is basically you, just in a different-colored jersey.
Let's break it down.
Love & Football: Marriage Rates Soar Among Fans
Football is a game of commitment, and it seems both fan bases take that to heart. The marriage rate for Philadelphia fans stands at an impressive 69.9%, while Kansas City fans outpace them with 78% tying the knot—both significantly higher than the national average of 45.9%. For singles still searching for their perfect match, intent on a romance that rivals that of Taylor Swift and Travis Kelce, 28.1% of KC fans and 19% of Philadelphia fans remain unattached.
Who Owns the Home Turf?
Homeownership is a big deal in both cities. While the national average sits at 64.8%, Philadelphia fans boast an 80.1% homeownership rate, with Kansas City close behind at 79.2%. That's a lot of personal tailgating space! But when it comes to staying warm on game day, Kansas City fans have the advantage—46.5% of homes feature fireplaces, compared to just 2.8% in Philadelphia.
Age & Education: A Smart Showdown
Both fan bases skew older than the national average, making them seasoned football enthusiasts with a strong generational legacy. When it comes to hitting the books, 33.5% of KC fans have completed graduate degrees compared to 26.5% of Philadelphia fans—both well above the national average of 10.4%. These fans are strategizing both on and off the field!
Social Media & Mobile Preferences: Who's More Plugged In?
Kansas City fans dominate social media, with 40.7% active on Facebook and 26.0% on Instagram, both higher than the national averages. Meanwhile, Philadelphia fans show a strong preference for Android devices (48.9%), compared to just 31% of KC fans.
Rivalry on the Field, Similarities Off It
Both fan bases share a multitude of similarities both surprisingly and unsurprisingly. Whether it's tailgating in a souped-up truck or debating the best way to parallel park on Broad Street, cars are a shared obsession. Diet and food culture are also a shared interest and by "diet", we mean both ends of the spectrum. Let's not forget the mutual admiration for Andy Reid's legendary love of a good cheeseburger.
It turns out, both fanbases love setting sail for their next vacation. Maybe it's the appeal of an all-you-can-eat buffet or the promise of being unreachable during a bad game, but NFL diehards flock to cruises like it's a playoff game.
The main thing both fanbases have in common? Donating to charity, getting the best deal on ticket prices, and getting a little too emotionally invested in sports.
Final Whistle: What's the Verdict?
No matter which team takes home the Lombardi Trophy, one thing remains constant; both cities are filled with passionate, dedicated fans who bring their A-game on and off the field the unwavering dedication of both Kansas City and Philadelphia fans. Whether it's social media savviness, strong homeownership rates, or an undying love for the sport, Kansas City and Philadelphia fans are ready for the ultimate showdown this Sunday.
About HUCKLE
HUCKLE is an on-demand AI marketing data analyst. A data-driven insights product that uncovers the trends, habits, and preferences shaping consumer behavior. By analyzing key demographic and behavioral data, HUCKLE helps businesses and organizations better understand their audiences.
Note: This study was conducted by analyzing more than 350 data points 5,000 people in Kansas City and Philadelphia who showed high interest in football. Huckle's AI found the key differences and similarities between these two populations in just a few minutes.
Media Contact
Andrew Hulse, HUCKLE, 1 6145129627, [email protected], huckleinsights.com
SOURCE HUCKLE
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