“The #IAmASuperThing campaign is a natural fit. SuperThings are everyday, ordinary objects that have superpowers. A kid may look at themselves and think that they’re ordinary, but they need to know that they have superpowers that we see and appreciate.” said Mary Higbe.
RICHARDSON, Texas (PRWEB) September 03, 2020
Goliath wants superkids everywhere to get ready for the launch of SuperThings in Meijer and Fred Meyer locations this month! The leading international toy has been taking over the US, and SuperThings are searching for more superkids to join them in their quest!
The small collectibles are designed like everyday objects, transformed into superheroes and supervillains! A natural rivalry can be found within each duo, such as Dr. Fresher and Mac Stink or Fizzer and Mad Pop. SuperThings are battling for control of Kaboom City, a metropolis where these superheroes and supervillains come face to face. With over 80 SuperThings characters to collect and accompanying Supercars and Kaboom Traps, children are encouraged to find superpowers in everyday objects and even superpowers within themselves!
To celebrate the launch of SuperThings in Meijer and Fred Meyer, Goliath is launching its #IAmASuperThing campaign, which encourages children and families to celebrate themselves as everyday superheroes. To join in, fans are encouraged to snap pictures of their children doing everyday tasks that make them SUPER, like taking out the trash or helping with chores. No matter how big or small the good deed, every kid can be a SuperThing. Tag your posts with@SuperThingsUS and #IAmASuperThing on Instagram to enter into a draw to win a SuperThings gift box!
“We know that kids have exhibited amazing resilience for the past few months, and they deserve for their good deeds to be called out,” says Mary Higbe, Goliath’s Director of Marketing. “The #IAmASuperThing campaign is a natural fit. SuperThings are everyday, ordinary objects that have superpowers. A kid may look at themselves and think that they’re ordinary, but they need to know that they have superpowers that we see and appreciate.”
Follow @SuperthingsUS on Instagram to check out entries, use the SuperThings instagram filter and get more SuperThings updates.
SuperThings are also accompanied by an animated YouTube series titled SuperThings: Rivals of Kaboom, where everyday items are transformed into superheroes and supervillains. The series is based on the toy line, and more episodes are expected to launch later this year.
Press and media samples are available upon request.
Goliath was founded in 1980 by Adi Golad and he co-founded Goliath's USA division with David Norman in 2008. Goliath is one of the few remaining family-owned global toy and game companies. Goliath is now a global manufacturer and distributor of a broad range of products. Examples include Wahu®, Rocket Fishing Rod®, Rummikub®, Rubik’s Cube®, Tri-Ominos®, Sequence®, Pop the Pig®, Doggie Doo™, Gator Golf®, Let’s Go Fishin® and Phlat Ball® .
The company has continued to see substantial growth with the acquisitions of Pressman Toy® and JAX® in the US, Crown & Andrews® and Britz ‘n Pieces/Wahu in Australia, Modelco® in France, Elephanta® in New Zealand, and Vivid® in the UK. Goliath is a market leader in TV-promoted games and is active in many other toy categories, such as puzzles, arts & crafts, outdoor, activity, and novelties. Goliath products now sell in more than 75 countries worldwide and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Germany, Poland, Hong Kong, Italy, the United Kingdom, Australia, New Zealand, USA and Canada. For more information, please visit http://www.goliathgames.com.
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