Sureify Hires Former Guidewire Lead as Vice President of Product

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Luis Diaz, with 20-year history of P&C success, moves to life and annuity

Sureify, the leading digital platform for life and annuity insurance, continues to fortify its executive management with its latest new hire: Luis Diaz, Vice President of Product. As the former principal product manager at Guidewire, Diaz played a pivotal role in Guidewire’s success growing to hundreds of P&C clients worldwide. Can he do the same for Sureify in life and annuity? Sureify’s C-suite is confident he can.

“I like to take on complex problems, simplify, build products, then bring them to market,” says Diaz, a 20-year veteran in fintech enterprise software and product management. “We want to take the lessons learned in property and casualty, and apply them to next-generation systems for life insurance engagement apps.”

Diaz’s success at Guidewire—coupled with his experience as CEO of the consultancy firm BeyondRoadmap—has shaped his expertise in developing and scaling exceptional software products. He’s worked on platforms that manage sales, file claims, and handle billing—from initial vision to delivery.

As Sureify’s first Vice President of Product, Diaz will lead three major goals:

  • Making the product more scalable in order to increase Sureify’s customer base
  • Enabling faster implementation
  • Continuing to provide a unique white-label experience to life insurers without disruptions

“We'll introduce more processes in order to scale and introduce features faster over time,” he says.

From a big picture perspective, Diaz aims to help the life and annuity industry transform with Sureify at the forefront. He’ll work on improving products to scale for next-gen systems. Additionally, he’ll work on strengthening customer engagement and boosting new customer self-service features like billing, claims, and account information changes.

Diaz came highly recommended by his former Guidewire coworker, Dan Gordon, now Product Strategist and Executive Advisor at Sureify. Together, they built Guidewire to more than 250 customers and plan to take Sureify on a similar evolutionary course. Gordon leads product strategy, and Diaz will lead the product team.

“Luis will definitely make a big impact when it comes to our product, partnerships and vendor relationships,” Sureify CEO Dustin Yoder says. “We know his expertise will help Sureify ultimately service hundreds of life and annuity insurers. He’ll definitely be an important part of modernizing life insurance.”

About Sureify

In a world where customer experience is everything, Sureify helps life insurers meet their customers on their own terms. The fast-growing insurtech developed the Lifetime technology platform, which delivers user-friendly native mobile and web experiences. For life and annuity insurers, the Lifetime platform sits at the center of the life insurance ecosystem. Sureify radically speeds up time to market through white-labeled digital solutions. The Lifetime platform makes it possible for massive amounts of policyholder data to be easily accessible and actionable in one place. Lifetime integrates with legacy systems and facilitates an end-to-end digital transformation. Ultimately, life insurers can decrease acquisition costs, drive higher placement rates, reduce lapse churn, and improve persistency.
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Kylee Hefty
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