SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles

USA - English

LOS ANGELES, Jan. 28, 2020 /PRNewswire-PRWeb/ -- SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additions to its national sales team, each of whom have a track record of growing new markets and a deep understanding of what auto dealerships need to fuel CPO sales and increase ROI. The new SureSale sales team members are: Larry Delwiche, Regional Sales Director; Mike Lisk, Regional Sales Director; Ron Medise, Area Sales Manager; Dino Roussos, Area Sales Manager, and James Driscoll, Area Sales Manager.

The new team, which brings backgrounds that include recent sales leadership roles at automotive companies such as TrueCar, Fair, CarFax, and Edmunds, is charged with expanding the SureSale Certified platform to more auto dealers nationwide just as an affordability crisis hits the new vehicle market, driving more consumers to opt for used - and specifically certified - vehicles. SureSale enables auto dealers to certify 30 makes of vehicles up to 15 model years and 150K miles, bridging the gap between automakers' CPO offerings - which are brand specific and have mileage and age limitations – and their "As Is' vehicles, which offer no consumer assurances, by certifying a much larger percentage of their used vehicle inventory.

"Our new sales team has deeply relevant and extensive expertise at bringing new and beneficial services to auto dealers nationwide. This will be key to our success as we continue our rollout of SureSale into new markets in 2020," said SureSale President and Co-founder Jeffrey Schwartz. "With shopper interest in CPO having increased 26% over the past three years, and OEM programs able to meet only a fraction of that demand, SureSale helps auto dealers meet this CPO surge, as well as maintain a competitive edge over disruptive used vehicle sales models that are trying to capture market share."

SureSale Certified provides auto dealers with a turnkey, state-of-the-art certification and marketing platform which allows them to certify more of their used vehicle inventory. Every SureSale Certified vehicle also includes a detailed Comprehensive Auto Report (CAReport), a 5-month / 5,000-mile limited warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months. Studies show that CPO vehicles turn faster, are considered higher value by consumers and increase customer satisfaction. In fact, auto dealers who use SureSale report increased sales and turn rates.

Founded by automotive and technology entrepreneurs Jeffrey Schwartz and Donny Hall, SureSale is redefining the CPO category by enabling dealers to expand the availability of CPO inventory for the 40 million consumers who purchase a used vehicle each year, all while meeting the growing consumer demand for Certified Pre-Owned vehicles (CPO).

About SureSale
SureSale's mission is to create the global quality standard by which used vehicles are measured at the point of sale or by used vehicle buyers. The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile limited warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months. SureSale's iconic spokesperson, 'Shirley,' gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle. SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit http://www.suresale.com for more information.

To become a SureSale Certified auto dealership: 
Contact: 800.818.4575; Email: [email protected]; Visit: https://www.suresale.com/dealers.

SureSale Media Contact:
Angela Jacobson, mWEBB Communications, angela(at)mwebbcom(dot)com, (714) 454-8776
Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com, (949) 307-1723

SOURCE mWEBB Communications