Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

SureSale Certified Increases Used Vehicle Sales and Turn Rates for North Carolina Dealership

New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to increase used vehicle sales 30% YOY as local market saw declines(1)


News provided by

SureSale Certified

Sep 18, 2019, 12:00 ET

Share this article

Share toX

Share this article

Share toX


LOS ANGELES, Sept. 18, 2019 /PRNewswire-PRWeb/ -- SureSale Certified today released a new case study conducted with North Carolina's Reed-Lallier Chevrolet that offers a compelling snapshot of how one dealership found a new way of leveraging today's CPO opportunity to increase used vehicle sales and turn rates.

After implementing SureSale Certified, Fayetteville-based Reed-Lallier's used vehicle sales increased by 30%, nearly three times greater than the average for the local market YOY, while early results show turn rates increasing by 10%.

After implementing SureSale Certified, Fayetteville-based Reed-Lallier’s used vehicle sales increased by 30%, nearly three times greater than the average for the local market YOY

Post this

"Year-to-date our used vehicle sales are up significantly and the only thing that has changed in our used vehicle department is SureSale," said Reed-Lallier Chevrolet General Manager, Cory Lallier. "Our SureSale vehicles are much faster moving because consumers have peace of mind."

  • Reed-Lallier sold 259 units March through May vs 199 units for the same period in 2018
  • Of the units sold, SureSale vehicles represented nearly 50% of those vehicles: 124 of the 259 units

As the average price of a new vehicle hits record highs, consumers are increasingly turning to used vehicles that they can 'Be Sure' about, namely Certified Pre-Owned vehicles(2), yet only a small slice of auto dealership inventories are CPO vehicles because of automaker program brand restrictions. SureSale Certified expands the number of certified vehicles dealerships are able to offer consumers through a branded turnkey program that enables auto dealerships to extend consumer protections to a wider range of vehicles – up to 15 years, 150K miles and for more than 20 brands, while also providing extensive marketing support.

"Before SureSale, we were only able to certify Chevy, GMC vehicles. Now we're able to put SureSale Certified on pretty much any auto brand, and you can overcome the sales objections," said Lallier. "For example, if they take it home and within 5 days they hate their decision, they can bring it back in and exchange it for a different vehicle."

In addition to having more control on pricing, and gaining incremental revenue from F&I and customers bringing used vehicles back for service, Lallier believes that the SureSale program offers opportunity for "additional gross pick up because of the additional value certified vehicles represent."

"While increases in vehicle pricing and the prevalence of more quality used inventory - combined with disruptors like Carvana - makes for a tough dealer market – the CPO opportunity is excellent," said SureSale Co-founder and president Jeffrey Schwartz. "The results from Reed-Lallier are a very positive 'indicator species' for what we believe can, and should, be the future of CPO used vehicle sales – a future where more consumers can be sure about their used vehicle purchase and auto dealerships can be sure of greater turn rates, more vehicle sales, higher customer satisfaction and increased profits."

SureSale recently expanded into the Louisville market where nearly a thousand SureSale Certified vehicles will be available at independent and franchised dealerships. In conjunction with the Louisville expansion, the company introduced a new advertising campaign showcasing SureSale's transparent buying experience through Shirley, a trusted advisor, who helps consumers understand why SureSale means they can "Be Sure" of the quality of their SureSale Certified vehicle.

To read and download the full Reed-Lallier Chevrolet case study, click here: https://blog.suresale.com/suresale-certified-increases-used-vehicle-sales-and-turn-rates-at-reed-lallier-chevrolet/
To find a SureSale Certified vehicle and auto dealership, click here: https://www.suresale.com/marketplace
To become a SureSale Certified auto dealership:
Contact: 800.818.4575 Email: [email protected] Visit: https://www.suresale.com/dealers

About SureSale
SureSale's mission is to create the gold standard for quality used vehicles and purchase protection. The new category of vehicle, SureSale Certified, gives consumers access to a greater range of quality used vehicles and the peace of mind that comes from buying a vehicle that has gone through a 150-point inspection and rigorous background check, and comes with a clean title, a detailed CAReport (Comprehensive Auto Report), a 5-month / 5,000-mile comprehensive warranty, a 5-day / 500-mile exchange guarantee, and extended protection plans up to 36 months. SureSale's iconic spokesperson, 'Shirley,' gives used vehicle buyers peace of mind when buying a SureSale Certified vehicle. SureSale Certified Dealers benefit from a turnkey, state of the art certification and marketing platform which allows them to certify more of their used vehicle inventory (over 30 makes with eligibility up to 15 years old and 150K miles) and sell more cars. Visit http://www.suresale.com for more information.

SureSale Media Contact:
Angela Jacobson, mWEBB Communications, [email protected], (714) 454-8776
Melanie Webber, mWEBB Communications, [email protected], (949) 307-1723

(1) In March, used vehicle sales at the dealership had increased by 62.3% YOY, higher than the overall used vehicle market in the area which was down -2%.
(2) https://www.autoremarketing.com/trends/used-vehicle-sales-likely-reach-near-34m-units-august

SOURCE SureSale Certified

Modal title

SureSale
SureSale
SureSale Certified
SureSale Certified
Shirley, of SureSale Certified
Shirley, of SureSale Certified
SureSale SureSale Certified Shirley, of SureSale Certified

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.