Sustainable Fashion Brand YES AND Commits to Being Carbon Net Zero by 11.11.22

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The digitally-native, modern, sustainable fashion brand has launched their first full collection along with some big promises to help transform the fashion industry into a force for positive change.

Founded by ECOlifestyle pioneer and ​ECOfashion Corp ​CEO, Marci Zaroff, ​YES AND was created to banish the stigma that sustainable fashion has to sacrifice style, quality, fit, color, comfort or price. With an edgy, flattering, and fun vibe, ​YES AND allows consumers to look good, feel good and do good in the world. Certified organic, low-impact, dyed and ethically made, ​YES AND introduces responsible, high-quality fashion to direct-to-consumer retail at an accessible price point.

According to the Textile Exchange, the fashion industry is one of the largest global air and water polluters, representing 20% of Earth's industrial fresh water pollution. “​Fashion makes a sizeable contribution to climate change. McKinsey research shows that the fashion industry was responsible for some 2.1 billion metric tons of greenhouse-gas (GHG) emissions in 2018, about 4 percent of the global total.” ​ECOFashion Corp​’s mission is to revolutionize the fashion industry, providing accessible, no-compromise apparel and home fashions that consider human and planetary health, farmer and worker welfare, and future generations. One way that mission is playing out is in ​YES AND​’s commitment to being carbon net zero by 11.11.22.

YES AND believes in co-creation and collaboration with like-minded, strong role models, like ​Alysia Reiner, Role Models Management ​and the ​Lenzing Group​. Each ​YES AND style is named after a unique, strong, influential woman who shares common values with the brand. By doing so, ​YES AND hopes to extend their reach beyond their networks and help educate humanity on climate change solutions. ​YES AND is not just a fashion brand, they’re dedicated to uniting value and values in order to make a smart and stylish fashion statement. Through creative, cool and conscious tie dyes, trendy-yet-timeless camouflage and animal prints, and statement graphics such as ‘Make Earth Cool Again,' 'Optimist,' and 'IT'S REAL: Climate Change’, ​YES AND​ offers a way for individuals to “​wear the change​” they wish to see in the world.

“YES, I've built my whole career on win-win business models,” says Founder/CEO, Marci Zaroff. “AND I truly believe that 1+1 = 11 because we are exponentially stronger together than we are apart. It’s time for an ECOrenaissance built on unity and the manifestation of infinite possibilities.”

About ECOfashion Corp | YES AND

ECOfashion Corp is an SPC (Social Purpose Corporation) founded in 2019 by ECOfashion pioneer, serial entrepreneur, thought leader and author, Marci Zaroff, with the vision to transform the fashion and textile industries through inspiration, education, innovation and collaboration. By leading with modern design, high quality and affordability, the ECOfashion Corp "Greenhouse of BrandsTM" includes YES AND (certified organic/sustainable apparel), Farm to Home (certified organic bed and bath), MetaWear (turnkey sustainable fashion manufacturing), and RESET (a regenerative, in conversion to organic cotton farm project in India.)

For more information visit:
http://www.joinyesand.com​ | IG: ​yesand Media Contact: Brandsway Creative
Alexandra Rothenberg Senior Account Executive AR@brandswaycreative.com

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alexandra rothenberg
brandsway creative
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