Sylvan Learning Announces Plans To Open Six Locations in Turkey

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Sisters Ceylan and Gonca Duru have an exclusive partnership to introduce Sylvan to Turkish students and their parents.

Sylvan Learning, the leading provider of supplemental and enrichment education for students in grade K-12, has formed an exclusive partnership with Ceylan Duru and her sister Gonca to open the 750-plus-unit franchise’s first locations in Turkey.

Five satellite locations offering STEM classes are scheduled to open in July, with the main center in Istanbul — offering a full program of learning services, including tutoring — slated to launch in September.

Born and raised in Turkey and educated in Switzerland and the U.S., the entrepreneurial, multilingual sister duo decided to capitalize on their passion for education and what they saw as a gap with after-school education in Turkey.

“Not only does Sylvan offer a strong program that supports professional private tutoring, there aren’t any education centers here that are licensed in the U.S., so there’s really no competition,” Ceylan said. “We’re really excited to be the first to offer this program here in Turkey.”

Initially catering to students ages 6 to 13 with a focus on STEM education, the program will quickly ramp up to offer a breadth of Sylvan services to older students up to 18 years old, including reading, writing, math, SAT and ACT prep, study skills and advanced reading — programs designed to challenge students, build confidence, boost skills and help deliver better grades.

“The goal is to give them a good education in English with native English speaking teachers who are trained by Sylvan to teach STEM the way it should be taught,” Ceylan said. “That allows us to offer a very advanced outcome and increased opportunities for our students.”

As a mother to a nine-year-old daughter and a six-year-old son, Ceylan and her sister, who has a 15-year-old daughter and 13-year-old-son, were especially impressed with Sylvan’s customized style of teaching. “They take each child as an individual and draw a road map for that specific child, depending on his or her needs,” said Ceylan. “They don’t compare them to each other, which is a very big advantage.”

The results of Sylvan’s proprietary Sylvan Method™ — developed through academic research, years of teaching experience and technology — speak for themselves. Based on independent research, Sylvan students see up to three times more academic growth than other students. Sylvan’s Personalized Tutoring programs guarantee progress results.

“After an initial assessment test, we are able to give specific advice to our students depending on their needs to allow them to become more successful and confident students in class and in life,” said Ceylan.

With more than 750 points of presence worldwide, Sylvan Learning, which has thousands of school relationships in North America, is quickly becoming a coveted brand internationally with locations in Canada, Hong Kong, UAE, Kuwait, Vietnam and now Turkey.

“We’re confident that students in Turkey will benefit from Sylvan Learning’s inclusive, personalized learning environment under the leadership of Ceylan and Gonca,” said Sylvan Learning Center CEO John McAuliffe. “By fostering a love of learning, Sylvan and its partners around the world help children reach their full potential.”

Ceylan and Gonca are already envisioning what that will mean to their students and their families.

“We wanted a brand that we could grow across Turkey, and we felt like Sylvan Learning would be able to provide that opportunity,” Ceylan said. “Our ultimate goal is to translate the entire curriculum into Turkish. Right now, it’s only in English, but if we are able to translate this into Turkish and reach all the target markets, it will make a huge difference in our country.”

Visit the Sylvan Learning Turkey website and follow the Instagram @SylvanTurkey profile to learn more.

With more than 40 years of experience and more than 750 points of presence throughout North America, Sylvan Learning is the leading provider of personal learning for students in grades K-12. Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan’s proven tutoring approach blends amazing teachers with SylvanSync™ technology on the iPad® for an engaging learning experience. Sylvan also leads the way with Sylvan EDGE — STEM and accelerated courses — and Sylvan Prep — college and test prep courses. Sylvan supports families through every stage of the academic journey. For more information, visit or

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Lauren Turner
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