Synthio Announces New Integration with MarketoⓇ to Cleanse and Enrich B2B Marketing Data

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Synthio teams up with Marketo, enabling marketers to leverage data to improve campaign performance

Synthio, the leading B2B contact data platform, today announced its latest integration with Marketo®, an Adobe company, enabling real-time data cleansing and enrichment within a customer’s Marketo instance. The integration creates effortless data flow across marketing automation platforms and customer relationship management systems, allowing for continuous and automated contact data management.

Synthio is a member of LaunchPoint, Marketo's best-in-class partner ecosystem and the industry's first MarTech partner accelerator. Today’s integration aims to mitigate overworked marketing campaign managers and analysts who are inundated with exponentially more data and finding it increasingly challenging to maintain accurate information.

“Most marketing teams use a variety of manual processes for cleansing and appending their marketing data. It’s time-consuming, inefficient, and leaves a portion of their data untouched and likely outdated,” said Jamie Walker, Synthio’s VP of Strategic Alliances. “Synthio’s suite of data cleansing, data appending, and data origination tools automate the resource-intensive, critical tasks that marketers face each day to ensure their marketing efforts reach their intended targets every time.”

According to Shai Alfandary, vice president and global head of ISVs, LaunchPoint Ecosystem, Marketo, “Collaborating with companies like Synthio, whose data management technologies work seamlessly with Marketo, makes it easier than ever for marketers to gain the insight and accuracy they need to deliver targeted, compelling marketing campaigns, We’re pleased to see the continued innovation from our partners like Synthio who recognize the importance of seamlessly integrated data and systems.”

To learn more about Synthio’s enhanced integration with Marketo, click here:

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